What if the question that annoyed you throughout childhood became the guiding principle for your success? For Michelle Berman-Mikel, founder of Beyond the Method, her father's persistent question after every swim meet—"Was that the best you could do today?"—transformed from a frustrating interrogation into the cornerstone of her business philosophy.
Michelle reveals how discipline and relentlessness became her defining traits, sharing candidly how these qualities enabled her to build a thriving business, secure major speaking engagements, and write her upcoming book. With refreshing honesty, she dismantles the myth that content virality leads to business success, explaining instead that "virality doesn't pay bills—appointments do." Her systematic approach to follow-up sets her apart in an industry where most give up far too soon.
What makes Michelle's methodology unique is her recognition that we must work with our authentic selves rather than against them. Her "value series" approach places content creators in environments where their passion naturally shines through, making videos more engaging and genuine. This philosophy extends to her personal journey as well—from the moment she spotted her future husband at the gym and knew instantly he was "the one" (despite never having spoken), to marrying him just two months after their first date, to navigating the heartbreaking loss of a child while writing her book.
The pivotal realization that she wasn't a social media expert but a prospecting expert transformed both her business and her understanding of her purpose. Now, as she prepares to launch her book on August 25th, Michelle's message resonates with anyone seeking sustainable success: identify what truly sets you apart, commit to consistent daily actions, and never stop following up on opportunities. Ready to transform your approach to business and life? Michelle's story shows how small, consistent choices ultimately create who we become.

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