Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Baking it Down with Sugar Cookie Marketing 🍪 »
235. Baking it Down - Private Class + Vendy Blendy pt. 1

3d ago 1:15:21

MP3•Episode home

Send us a text

☝️ Private Class + VB - Part one of a two-part series.

In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value.

We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore after a wild adventure with a class of 5 - 7 year olds once years ago, but Corrie said, "For the podcast!" so for the podcast, we must.

👩‍🏫 The Private Cookie Class - Pt 1

Mary is the client here, and she found Corrie through her custom cookie Instagram when Corrie had cross-promoted an in-person cookie class we were hosting back in October.

Mary DMed asking if we would be open to an in-home private class with her and her friends, so Corrie said if she was willing to play "private class guinea pig," we're in. Mary happily took the bait, and we set these parameters up months before the event.

✅ She had to sell all 10 tickets.
✅ All 10 tickets needed to be sold 2 weeks prior to the event.
✅ Mary had to handle the marketing.
✅ We allowed her to sell individual tickets (versus a lump sum payment) through Eventbrite (yes, we incurred the fees).
✅ We were not offering a discount.

📧 I followed up with Mary via email each week once we sent her the class link (since I was managing the Eventbrite, she didn't have access to attendee lists) with the list of names + a confirmation of her class details.

To keep it easy, 🖼 we sent her the photo collage of our Cookie Class Kits membership class offerings (hey, yeah - we like them so much, we teach them ourselves), and she went with "the pie slice Thanksgiving one" - risky click here, because we actually have two pie slice Thanksgiving classes, but I can't get Mary to confirm.

That said - I have requested a picture of the event space, and that will be the challenge to overcome this Thursday when we finally teach the class. Next week's podcast will feature a pt. 2 recap on how it all went - stay tuned!

🛍️ The Vendy Blendy - Pt 1

Now back to Vendy Blendy spam - each year, our returning list of Vendys gets shorter and shorter due to turnover in the industry, so to replace the shops that dropped out or disappeared on their marketing, we worked on finding fresh blood that y'all begged for - and let's just say, it's comin' together nicely!

️🛒 If you're new here - the Vendy Blendy is a private Facebook group that opens for only 24 hours on Black Friday (Nov 28th). We gather a bunch of cookie-related shops and get them to offer you all 25% off or more. It's utter mayhem - the deals aren't the only fun part because each shop can make 3 sales pitches to ya 🎁 while also hosting their own door prize giveaways throughout the day.

🤯 Not overwhelming enough? Hold on tight - 🎁🎁🎁 the event also hosts the "BIG Door Prizes" given away all day on Black Friday, too. It's organized mayhem, and folks love it. And we think you'll love it too. Go "Pendy" so you can "Spendy" this "Novemy" at the "Vendy Blendy"!

Find all the info you need at https://www.sugarcookiemarketing.com/vendyblendy.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt. 1.

238 episodes

#Food #Entrepreneur #Arts #Business #Marketing #Heather and Corrie Miracle #Corrie Miracle #Bakery Marketing #Cottage Food #Sugar Cookie #Bakery #Cottage Home Bakery #Sugar Cookie Decorating #Selling Sugar Cookies

235. Baking it Down - Private Class + Vendy Blendy pt. 1

Baking it Down with Sugar Cookie Marketing 🍪

published 3d ago

MP3•Episode home

Send us a text

☝️ Private Class + VB - Part one of a two-part series.

👩‍🏫 The Private Cookie Class - Pt 1

Mary is the client here, and she found Corrie through her custom cookie Instagram when Corrie had cross-promoted an in-person cookie class we were hosting back in October.

✅ She had to sell all 10 tickets.
✅ All 10 tickets needed to be sold 2 weeks prior to the event.
✅ Mary had to handle the marketing.
✅ We allowed her to sell individual tickets (versus a lump sum payment) through Eventbrite (yes, we incurred the fees).
✅ We were not offering a discount.

🛍️ The Vendy Blendy - Pt 1

Find all the info you need at https://www.sugarcookiemarketing.com/vendyblendy.

238 episodes

All episodes

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Listen to 500+ topics

Similar to Baking it Down with Sugar Cookie Marketing 🍪

Podcasts Worth a Listen

Baking it Down with Sugar Cookie Marketing 🍪 » 235. Baking it Down - Private Class + Vendy Blendy pt. 1

☝️ Private Class + VB - Part one of a two-part series.

235. Baking it Down - Private Class + Vendy Blendy pt. 1

☝️ Private Class + VB - Part one of a two-part series.

Podcasts Worth a Listen

Welcome to Player FM!

Similar to Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪 »
235. Baking it Down - Private Class + Vendy Blendy pt. 1