Best Heather and Corrie Miracle Podcasts (2025)

Send us a text 🎓 Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale. Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy …

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237. Baking it Down - Once a Year Cookie College Stealios 1:50:59

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17d ago1:50:59

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Send us a text 🎓 Cookie College - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good. 🎓 The Cookie College - $64/mo or $576/yr The best product we offer is Th…

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236. Baking it Down - The Most BORING Podcast Ever Recorded 1:32:46

28d ago1:32:46

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Send us a text ☝️ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last w…

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235. Baking it Down - Private Class + Vendy Blendy pt. 1 1:15:21

1M ago1:15:21

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Send us a text ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're…

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234. Baking it Down - Food-tography 1:42:16

1M ago1:42:16

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Send us a text 📸 Food-tography - Staging, props, gear, software. In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on …

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233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique 1:27:37

2M ago1:27:37

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Send us a text 🎙️ Podcast Guest - Christina with Boujee Baker Boutique. In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want! Meet Christina Cenera with Boujee Baker Boutiqu…

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232. Baking it Down - Jury Duty 1:52:59

2M ago1:52:59

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Send us a text ⚖️ Jury Duty - Hung up on client issues. In this week's Baking it Down Podcast - Episode 232 - Jury Duty, Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for). Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes…

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231. Baking it Down - Intro to the 2025 Vendy Blendy 1:24:32

2M ago1:24:32

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Send us a text 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steal…

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230. Baking it Down - Nothing Old, Nothing New 1:38:59

2M ago1:38:59

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Send us a text 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder. They're massively valuable to your bottom line because returning leads cost les…

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229. Baking it Down - Why You Should Do the Reels Collab 1:18:05

3M ago1:18:05

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Send us a text 🎥 Do the Reels Collab - And here’s the reasons why you should. In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26. ✅ Register here: https://form.jotform.com/SugarCookieMarketing/blind-baker-collab 🎥 This cookie collab is differen…

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228. Baking it Down - Getting Unstuck from the Web...Sites 1:43:01

3M ago1:43:01

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Send us a text 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron. 📩 Castiron sent t…

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227. Baking it Down - Do NOT Teach a Cookie Class (this way) 1:12:14

3M ago1:12:14

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Send us a text 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?)…

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226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims! 1:27:33

3M ago1:27:33

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Send us a text 👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the val…

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225. Baking it Down - Diamond Demand 1:11:18

4M ago1:11:18

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Send us a text 💎 Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand, we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎 Just kidding - this is just an analogy, so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds -…

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224. Baking it Down - Main Street Money 1:12:46

4M ago1:12:46

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Send us a text 💼 Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, t…

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223. Baking it Down - Business Victim Mindset 1:23:28

4M ago1:23:28

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Send us a text 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched. Conversely, 📊 the end of the slo…

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222. Baking it Down - Return of the Twith 1:19:29

4M ago1:19:29

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Send us a text 👀 Reach Ain’t Errythang - Focus on metrics that make money. In this week's Baking it Down Podcast - Episode 222 - Return of the Twith, the twin is BACK in business, and she means business with this week's topic: reach isn't everything. We played a clip from marketer David Glu, who lists how your audience's interactions might signal w…

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221. Baking it Down - Money Talks with the Miracles 1:33:40

5M ago1:33:40

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Send us a text 💵 Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com. Ash is the older (and wiser) sister and also an employee of an app that helps folks manage the…

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220. Baking it Down - Ope, It's Amy! 1:20:20

5M ago1:20:20

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Send us a text 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny par…

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219. Baking it Down - C is for Cancer 1:20:49

5M ago1:20:49

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Send us a text 🤒 C is for Cancer - A health update. In this week's Baking it Down Podcast - Episode 219 - C is for Cancer, we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, …

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218. Baking it Down - The First Ever Mid-Summer Membership Sale 1:20:48

5M ago1:20:48

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Send us a text 🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale. In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing t…

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217. Baking it Down - Video Marketing for Local Small Bakeries 1:03:52

6M ago1:03:52

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Send us a text 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last we…

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216. Baking it Down - Take a Stab at a Cookie Collab 1:01:16

6M ago1:01:16

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Send us a text 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab, and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast…

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215. Baking it Down - AI-AI-Oh Yes 1:05:51

6M ago1:05:51

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Send us a text 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, a…

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214. Baking it Down - Pivot Pivot Pivot 1:08:43

6M ago1:08:43

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Send us a text 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot, 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working. 🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it'…

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213. Baking it Down - Hit the Breaks 1:13:43

6M ago1:13:43

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Send us a text 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks, we cover the fact of life that just sometimes, along your business journey, you need to take a big break. If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's …

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212. Baking it Down - Admin Hours 1:23:58

7M ago1:23:58

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Send us a text ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour, we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect…

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211. Baking it Down - Luxury Refunds 1:26:13

7M ago1:26:13

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Send us a text ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds, Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds. 🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make …

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210. Baking it Down - How to Sell in Community Groups 1:55:42

7M ago1:55:42

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Send us a text 💸 Selling in Community Groups - Turn groups into lead gen powerhouses. In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking th…

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209. Baking it Down - Half It then Half It 54:18

7M ago54:18

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Send us a text 🤏 Half It then Half It - Make goals small and then smaller. In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It, we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting. The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and ha…

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208. Baking it Down - Multi-Holiday Showdown 1:12:33

8M ago1:12:33

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Send us a text 🥊 Multi-Holiday Showdown - How to tackle multiple holidays. In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. D…

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207. Baking it Down - Nobody Likes a Party Planner 1:01:25

8M ago1:01:25

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Send us a text 💡 No One Likes a - Party planner (ideas without execution). 💩 A forced a play on words from "no one likes a party pooper" - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market. 🗺️ Having a p…

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206. Baking it Down - Expound then Expand 1:34:39

8M ago1:34:39

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Send us a text 💳 Expound then Expand - Plan before your purchase. In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er...…

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205. Baking it Down - Top User Submitted Marketing Tips 1:32:25

8M ago1:32:25

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Send us a text 🪄 Top Marketing Tips - Submitted by group members in March. In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marke…

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204. Baking it Down - In the Market for Farmers Markets 1:18:57

9M ago1:18:57

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Send us a text 🥦 In the Market for Markets - How to scope out the ideal vendor setup. In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line. 🥕 1. Is the market marke…

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203. Baking it Down - Reasons to Start a Blog 1:22:27

9M ago1:22:27

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Send us a text ✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits. In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog? 😅 "Uh, twins …

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202. Baking it Down - Calling All Actions 1:17:12

9M ago1:17:12

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Send us a text 🔊 Calling All Actions - What are CTA’s and how to use them. In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple. 📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's …

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201. Baking it Down - Value over Price 1:09:27

9M ago1:09:27

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Send us a text 💰 Value over Price - How to stand out in saturation. In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that's not what the podcast is focused on. The conce…

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200. Baking it Down - Bu-cee's 1:09:06

10M ago1:09:06

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Send us a text 🦫 Buc-ee's - A beaver’s marketing lessons. In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend. If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're miss…

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199. Baking it Down - Are Your Sales Slow Right Now? 1:15:04

10M ago1:15:04

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Send us a text 🧐 Are Your Sales Slow? - Here’s how to shift that mindset. For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down. What gives? 😢 Why does that one baker p…

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198. Baking it Down - Weather with Heather (and Corrie) 1:23:18

10M ago1:23:18

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Send us a text ❄️ Weather with Heather (and Corrie) - Weather policies 101. This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather. 🌪️ They say the only job you can guess wrong every time and still be employed is bei…

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197. Baking it Down - Lessons from Susan Reed 1:22:18

10M ago1:22:18

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Send us a text 🕵️‍♂️ Susan Reed - A scammer's lessons in marketing. Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect. We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways fo…

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196. Baking it Down - Words Matter 1:30:05

10M ago1:30:05

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Send us a text 🤐 Words Matter - How copy can compel cash. Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights. But better late than neve…

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195. Baking it Down - The TikTok Ban 1:01:19

11M ago1:01:19

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Send us a text 🚫 The TikTok Ban - And the diversification of your marketing. In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours? It was odd as the platform kinda shut down features over an hour then a pop-up bloc…

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194. Baking it Down - Meta Verified 1:22:01

11M ago1:22:01

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Send us a text ✔️ Meta Verified - The pros / cons of the blue check. In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv whe…

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193. Baking it Down - Smart Baby Goals 1:40:15

11M ago1:40:15

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Send us a text 👶 SMART Baby Goals - Taking small bites out of a big goal pie. Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months). In this week's Baking it Down Podcast - Episode 193 - SMART B…

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192. Baking it Down - Workin' Birkin 1:17:36

11M ago1:17:36

1:17:36

Send us a text 👜 Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin, we're following a pretty funny story taking over TikTok. You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin bag, you're looking at tens of thousands of dollars…

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191. Baking it Down - Break Me Off a Piece of that January 57:06

12M ago57:06

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Send us a textBy Heather and Corrie Miracle

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190. Baking it Down - How the Grinch Saved Christmas 59:05

12M ago59:05

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Send us a text 💗 How the Grinch Saved Christmas. In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. Bu…

Heather And Corrie Miracle Podcasts