Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Baking it Down with Sugar Cookie Marketing 🍪
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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202. Baking it Down - Calling All Actions
Manage episode 471052063 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🔊 Calling All Actions - What are CTA’s and how to use them.
In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple.
📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's home page. These lil' buttons tell your users what you want them to do. And they're direct too - no beatin' about the bush when you've got next to no room for additional characters.
And you know them because you have been clickin' on these little commands for years. They're the buttons that say:
- 📣 Order Here
- 📣 Add to Cart
- 📣 Buy Now
- 📣 Get 15% Off
- 📣 Play Now
- 📣 Subscribe
☎ Yep - those are CTA's - 🤏 small, concise phrases typically displayed on website buttons telling you the next action to take in the buying process. And you should have them on your website, social media, bios, and print materials = because they work.
Creating a solid CTA is both simple and complex - because while we don't have a ton of space to work with, we still need to find the optimal command to get our web traffic to take an action. While it may be tempting to make all your CTAs "BUY FROM ME," there's a bit of strategy (and testing) that goes into them.
📣 1. Be concise and direct
CTA's are concise and tell the user what to do. "Stream here," "Join here," "Sign up here" - it's very clear what the next actions to take are. We want to keep that concept in all of our CTA's. Wish-washy, too long, and mumbled messaging is a CTA-killer. "Maybe if you want to join the newsletter I send out sometimes, you can click here... if you want." 🥺👉👈
Yeah - that's not going to cut it for a solid CTA. Short. Clear. To the Point. The next step. That's the goal with the CTA.
📣 2. Use action-oriented verbs
Do this. Stop that. Click here. Subscribe there. Buy this. Add that to cart. Each CTA should include a verb - because we're calling people to do an action. That's how they work. They command people to take an action. And we, the sheeple, love to be told what to do next. We're conditioned to look for CTA's to guide us through a website's user experience.
📣 3. Highlight benefits
If you look at our revamped sugarcookiemarketing.com website, you can see I marry each of our CTAs with a reason why it's worth clicking the button. "Join the community... to get free bakery marketing help." "Stream the podcast... to learn one marketing tip each Tuesday." The CTA tells them what to do - the supporting text tells them why they'd be stupid not to do it.
📣 4. Make them visually appealing
CTAs are typically associated with buttons - so make them buttons POP, baby girl! If you look at the SCM (sugar cookie marketing) website, you'll see I opted for bright pink buttons in our brand colors + white bolded text. I even added emojis where possible to further draw attention to my money-maker buttons.
📣 5. Keep it simple
CTA's should be single-step commands. "Sign up here" takes them to your newsletter registration form. "Book now" should take them to your booking page. "Add to cart" should immediately add the baked item to carts. Now is not the time to increase your funnel. CTA's are intended to decrease funnel length, and that means a shorter buying process (and less time to second guess whether they should splurge on custom cookies or not).
217 episodes
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Manage episode 471052063 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🔊 Calling All Actions - What are CTA’s and how to use them.
In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple.
📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's home page. These lil' buttons tell your users what you want them to do. And they're direct too - no beatin' about the bush when you've got next to no room for additional characters.
And you know them because you have been clickin' on these little commands for years. They're the buttons that say:
- 📣 Order Here
- 📣 Add to Cart
- 📣 Buy Now
- 📣 Get 15% Off
- 📣 Play Now
- 📣 Subscribe
☎ Yep - those are CTA's - 🤏 small, concise phrases typically displayed on website buttons telling you the next action to take in the buying process. And you should have them on your website, social media, bios, and print materials = because they work.
Creating a solid CTA is both simple and complex - because while we don't have a ton of space to work with, we still need to find the optimal command to get our web traffic to take an action. While it may be tempting to make all your CTAs "BUY FROM ME," there's a bit of strategy (and testing) that goes into them.
📣 1. Be concise and direct
CTA's are concise and tell the user what to do. "Stream here," "Join here," "Sign up here" - it's very clear what the next actions to take are. We want to keep that concept in all of our CTA's. Wish-washy, too long, and mumbled messaging is a CTA-killer. "Maybe if you want to join the newsletter I send out sometimes, you can click here... if you want." 🥺👉👈
Yeah - that's not going to cut it for a solid CTA. Short. Clear. To the Point. The next step. That's the goal with the CTA.
📣 2. Use action-oriented verbs
Do this. Stop that. Click here. Subscribe there. Buy this. Add that to cart. Each CTA should include a verb - because we're calling people to do an action. That's how they work. They command people to take an action. And we, the sheeple, love to be told what to do next. We're conditioned to look for CTA's to guide us through a website's user experience.
📣 3. Highlight benefits
If you look at our revamped sugarcookiemarketing.com website, you can see I marry each of our CTAs with a reason why it's worth clicking the button. "Join the community... to get free bakery marketing help." "Stream the podcast... to learn one marketing tip each Tuesday." The CTA tells them what to do - the supporting text tells them why they'd be stupid not to do it.
📣 4. Make them visually appealing
CTAs are typically associated with buttons - so make them buttons POP, baby girl! If you look at the SCM (sugar cookie marketing) website, you'll see I opted for bright pink buttons in our brand colors + white bolded text. I even added emojis where possible to further draw attention to my money-maker buttons.
📣 5. Keep it simple
CTA's should be single-step commands. "Sign up here" takes them to your newsletter registration form. "Book now" should take them to your booking page. "Add to cart" should immediately add the baked item to carts. Now is not the time to increase your funnel. CTA's are intended to decrease funnel length, and that means a shorter buying process (and less time to second guess whether they should splurge on custom cookies or not).
217 episodes
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Similar to Baking it Down with Sugar Cookie Marketing 🍪
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Go offline with the Player FM app!
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