Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Baking it Down with Sugar Cookie Marketing 🍪
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194. Baking it Down - Meta Verified
Manage episode 461167509 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
✔️ Meta Verified - The pros / cons of the blue check.
In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv when you've got this?!
As we see content creators scrambling to dust off their Instagram backups, it may be a good time to consider standing out among the masses with Meta Verified.
Meta Verified is that neato 🔵blue check mark that you see next to some pages and profiles (go check out Sugar Cookie Marketing's Page for a real-life example). And it's more than just an icon, actually - which makes it a possible contender for your marketing budget in 2025.
Quick backstory on 🔵blue checks: Back when Twitter was, well still called Twitter, accounts that were verified as professional or famous profiles received a 🔵blue check next to their handles to signify that this was the legitimate profile of the business or creator. It was a manual application process and it was hard to get accepted into. Elon buys the failing Twitter and converts it to X takin' the 🔵blue checks away and offering them as a subscription to anyone who had about twenty bucks.
While verification is still required, the exclusivity is long gone. Meta followed suit a few months later for personal profiles and mid-2024 began offering 🔵blue check subscriptions to business pages.
Meta Verified pages do get some added perks though - so let's take a look at them (we'll focus on the plan I paid for to test this - the Business Plus plan - although all the plans include the 🔵blue check).
But first - let's see the pricing for these Verified tiers:
- ✅ Business Standard - $14.99/mo
- ✅ Business Plus - $44.99/mo
- ✅ Business Premium - $119.99/mo
- ✅ Business Max - $349.99/mo
Yeah - so, like not chump change at all - and this is per profile meaning that yes, Facebook and Instagram are considered two profiles even if the Facebook and Instagram accounts represent the same business and are connected. But the good news - there's a yearly discounted option, a bundle
✅ Meta Verified Business Plus - $44.99
- ✅ Verified Badge
- ✅ Impersonation Protection
- ✅ Meta Verified Support (Priority)
- ✅ Enhanced Facebook Profile - 3 Linked Accounts / 3 Locations
- ✅ 2 Links in Reels
- ✅ Featured Account
You're reading that right - you can actually email or chat with a support rep (for that one profile) if you sign up for Meta Verified. If you upgrade to Premium or Max, you can talk to someone over the phone - a rarity with these social media giants.
But there's more - you also get "enhanced" profiles on Facebook (if you pay for Verified on that platform) or on Instagram. Instagram will give Business Plus subscribers the ability to add pictures to their bio links as well as link 3 additional accounts in the area under the profile bio.
Facebook pages with the 🔵blue check will show up in horizontal scrolls in feeds as "Recommended Meta Verified Businesses." Hey - it's like a free ad included in your not-free subscription. Beggars can't be choosers, right?
Impersonation protection is a neat feature - basically no one can spoof your Business page. Does that mean that past hacked pages have a chance of being reunited with their original owners? Not a clue - but it's worth a shot if you've completely lost access to your Page.
218 episodes
Share
Manage episode 461167509 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
✔️ Meta Verified - The pros / cons of the blue check.
In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv when you've got this?!
As we see content creators scrambling to dust off their Instagram backups, it may be a good time to consider standing out among the masses with Meta Verified.
Meta Verified is that neato 🔵blue check mark that you see next to some pages and profiles (go check out Sugar Cookie Marketing's Page for a real-life example). And it's more than just an icon, actually - which makes it a possible contender for your marketing budget in 2025.
Quick backstory on 🔵blue checks: Back when Twitter was, well still called Twitter, accounts that were verified as professional or famous profiles received a 🔵blue check next to their handles to signify that this was the legitimate profile of the business or creator. It was a manual application process and it was hard to get accepted into. Elon buys the failing Twitter and converts it to X takin' the 🔵blue checks away and offering them as a subscription to anyone who had about twenty bucks.
While verification is still required, the exclusivity is long gone. Meta followed suit a few months later for personal profiles and mid-2024 began offering 🔵blue check subscriptions to business pages.
Meta Verified pages do get some added perks though - so let's take a look at them (we'll focus on the plan I paid for to test this - the Business Plus plan - although all the plans include the 🔵blue check).
But first - let's see the pricing for these Verified tiers:
- ✅ Business Standard - $14.99/mo
- ✅ Business Plus - $44.99/mo
- ✅ Business Premium - $119.99/mo
- ✅ Business Max - $349.99/mo
Yeah - so, like not chump change at all - and this is per profile meaning that yes, Facebook and Instagram are considered two profiles even if the Facebook and Instagram accounts represent the same business and are connected. But the good news - there's a yearly discounted option, a bundle
✅ Meta Verified Business Plus - $44.99
- ✅ Verified Badge
- ✅ Impersonation Protection
- ✅ Meta Verified Support (Priority)
- ✅ Enhanced Facebook Profile - 3 Linked Accounts / 3 Locations
- ✅ 2 Links in Reels
- ✅ Featured Account
You're reading that right - you can actually email or chat with a support rep (for that one profile) if you sign up for Meta Verified. If you upgrade to Premium or Max, you can talk to someone over the phone - a rarity with these social media giants.
But there's more - you also get "enhanced" profiles on Facebook (if you pay for Verified on that platform) or on Instagram. Instagram will give Business Plus subscribers the ability to add pictures to their bio links as well as link 3 additional accounts in the area under the profile bio.
Facebook pages with the 🔵blue check will show up in horizontal scrolls in feeds as "Recommended Meta Verified Businesses." Hey - it's like a free ad included in your not-free subscription. Beggars can't be choosers, right?
Impersonation protection is a neat feature - basically no one can spoof your Business page. Does that mean that past hacked pages have a chance of being reunited with their original owners? Not a clue - but it's worth a shot if you've completely lost access to your Page.
218 episodes
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Similar to Baking it Down with Sugar Cookie Marketing 🍪
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
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