Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Baking it Down with Sugar Cookie Marketing 🍪
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182. Baking it Down - Content Buckets Debunked
Manage episode 481515563 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🪣 Content Buckets Debunked
Content categories explained.
In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.
What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping you organize and categorize your content effectively.
Imagine a conversation like this:
- 😀 Me: Hey Corrie, how are you?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 😊 Me: Awesome - what are your plans this weekend?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 🙃 Me: Enjoying the weather I see. How's Archer?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 😕 Me: Ooookay. This conversation is weird.
- 🙂 Corrie: I agree, but I'm enjoying this cool, crisp fall weather!
Like okaaay - we get it! You like this crisp, cool fall weather. Say something else! This is what your social media sounds like when all you post is sales and sets. It's boring and drives engagement away and thus reach goes down.
So let's come up with content buckets for a baker. Pulling from these buckets can help you create a more well-rounded content structure that not only target different audience demographics but drives up engagement as well.
Your content buckets don't have to be pulled from one at a time. There may be a bucket where you grab content from 3x a month, and another where you only snag content from 1x a quarter. It's up to you to build out the buckets you both enjoy consistently posting from and that your audience also resonates with.
Content buckets require testing repeatedly over time to see what works - ain't that marketing for ya?
🪣 Memes
Always an easy bucket, memes are low-hanging content fruit, but the key is to either keep them baking-related or hyper-local related. You can check out a ton of baking-themed memes on the Sugar Cookie Marketing Page. Hyper-local memes can be memes about never-ending traffic on a popular road or a mention of the northern lights (like Corrie did here).
- 🫗 Baking Related (check out the SCM page for free baking memes)
- 🫗 Locality Related (linked above)
🪣 Behind the Scenes
Behind-the-scenes content always performs really well while still keeping your page focused on baking. For example, Corrie's cutter storage photo garnered a lot of engagement, but still pushes the page's agenda: I sell sugar cookies. Letting folks into the back end of your baking business can add a bit of personality to your bakery - just keep in mind the cleanliness of your home (aka no cats on counters in these pics, my guys).
- 🫗 Cutter Storage (linked above)
- 🫗 Large Bags of Dough / Flour (people like seeing this for some reason)
- 🫗 Large Orders - like 1000 cookies prepped for Christmas corporate orders
- 🫗 Pic of Class Attendees - any info you gathered about an attendee can be a great BTS feature
🪣 Get To Know Me
Pics of people simply perform well - no other way to describe it. Corrie used a photo of her kiddo's first day of school to thank folks who ordered from her because with their money she was able to enroll Archer in a safer learning environment.
- 🫗 Pics of you and fam at a pumpkin patch
- 🫗 Kiddos first day of school
- 🫗 Thankful for Spouse
217 episodes
Share
Manage episode 481515563 series 3348713
Content provided by Heather and Corrie Miracle and Corrie Miracle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather and Corrie Miracle and Corrie Miracle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🪣 Content Buckets Debunked
Content categories explained.
In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.
What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or sections of your blog or social media presence. Each bucket encompasses a specific area of content interest, helping you organize and categorize your content effectively.
Imagine a conversation like this:
- 😀 Me: Hey Corrie, how are you?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 😊 Me: Awesome - what are your plans this weekend?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 🙃 Me: Enjoying the weather I see. How's Archer?
- 🙂 Corrie: Enjoying this cool, crisp fall weather!
- 😕 Me: Ooookay. This conversation is weird.
- 🙂 Corrie: I agree, but I'm enjoying this cool, crisp fall weather!
Like okaaay - we get it! You like this crisp, cool fall weather. Say something else! This is what your social media sounds like when all you post is sales and sets. It's boring and drives engagement away and thus reach goes down.
So let's come up with content buckets for a baker. Pulling from these buckets can help you create a more well-rounded content structure that not only target different audience demographics but drives up engagement as well.
Your content buckets don't have to be pulled from one at a time. There may be a bucket where you grab content from 3x a month, and another where you only snag content from 1x a quarter. It's up to you to build out the buckets you both enjoy consistently posting from and that your audience also resonates with.
Content buckets require testing repeatedly over time to see what works - ain't that marketing for ya?
🪣 Memes
Always an easy bucket, memes are low-hanging content fruit, but the key is to either keep them baking-related or hyper-local related. You can check out a ton of baking-themed memes on the Sugar Cookie Marketing Page. Hyper-local memes can be memes about never-ending traffic on a popular road or a mention of the northern lights (like Corrie did here).
- 🫗 Baking Related (check out the SCM page for free baking memes)
- 🫗 Locality Related (linked above)
🪣 Behind the Scenes
Behind-the-scenes content always performs really well while still keeping your page focused on baking. For example, Corrie's cutter storage photo garnered a lot of engagement, but still pushes the page's agenda: I sell sugar cookies. Letting folks into the back end of your baking business can add a bit of personality to your bakery - just keep in mind the cleanliness of your home (aka no cats on counters in these pics, my guys).
- 🫗 Cutter Storage (linked above)
- 🫗 Large Bags of Dough / Flour (people like seeing this for some reason)
- 🫗 Large Orders - like 1000 cookies prepped for Christmas corporate orders
- 🫗 Pic of Class Attendees - any info you gathered about an attendee can be a great BTS feature
🪣 Get To Know Me
Pics of people simply perform well - no other way to describe it. Corrie used a photo of her kiddo's first day of school to thank folks who ordered from her because with their money she was able to enroll Archer in a safer learning environment.
- 🫗 Pics of you and fam at a pumpkin patch
- 🫗 Kiddos first day of school
- 🫗 Thankful for Spouse
217 episodes
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Similar to Baking it Down with Sugar Cookie Marketing 🍪
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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Brian Burns
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Go offline with the Player FM app!
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