In this episode, we chat with Arthur, the owner of Long Island Sign Guy, who made a career shift after 20 years in marketing. Tired of staring at a computer screen and never meeting the clients he served, Arthur craved face-to-face interactions. Now, as a business owner, he enjoys directly connecting with clients, especially new business owners, creating impactful storefront and window graphics. Arthur explains why storefront advertising is crucial for local businesses and how social media can amplify your message. He also shares the benefits of starting a business later in life, and why his favorite part of the job is seeing his clients’ businesses thrive with the help of eye-catching signage. Tune in for valuable insights on how to advertise effectively and the rewards of taking the entrepreneurial leap!

Thanks for tuning in to B2B with Randy & Craig, where we connect with local entrepreneurs to explore their journeys and inspire others to take the leap into entrepreneurship. We’re your host, Randy Goldbaum and Craig Rappaport.

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