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The Power Of Content Curation

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Manage episode 449964108 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today's guest, Christine Elliott, is an industry veteran who has been part of the B2BMX community since 2012! She took the stage at B2BMX East in Alpharetta, GA, to share her career journey and highlight her work in content strategy and marketing. Most recently she played a pivotal role in helping EY's tax practice create a differentiated narrative that could connect its services to client issues.

Our hosts sat down with Christine after her session to discuss the power of content curation and why even the biggest brands must work hard to connect with clients in a meaningful way. The trio dove into topics such as:

  • How to shift from brand-heavy strategies to creating narratives;
  • Various challenges and success of a successful EY campaign that was built with "spit and duct tape;"
  • The importance of content strategy in driving demand and generating leads;
  • Why a "less is more" approach can generate greater engagement; and
  • The need to experiment with different content formats.

Tune in now for a lively conversation about all things content!

RELATED LINKS:

Follow us on LinkedIn and X.

  continue reading

181 episodes

Artwork

The Power Of Content Curation

B2B Marketing Exchange

25 subscribers

published

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Manage episode 449964108 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today's guest, Christine Elliott, is an industry veteran who has been part of the B2BMX community since 2012! She took the stage at B2BMX East in Alpharetta, GA, to share her career journey and highlight her work in content strategy and marketing. Most recently she played a pivotal role in helping EY's tax practice create a differentiated narrative that could connect its services to client issues.

Our hosts sat down with Christine after her session to discuss the power of content curation and why even the biggest brands must work hard to connect with clients in a meaningful way. The trio dove into topics such as:

  • How to shift from brand-heavy strategies to creating narratives;
  • Various challenges and success of a successful EY campaign that was built with "spit and duct tape;"
  • The importance of content strategy in driving demand and generating leads;
  • Why a "less is more" approach can generate greater engagement; and
  • The need to experiment with different content formats.

Tune in now for a lively conversation about all things content!

RELATED LINKS:

Follow us on LinkedIn and X.

  continue reading

181 episodes

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