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Launch Lessons from Lovina: The Importance of Customer Obsession
Manage episode 429228783 series 3498409
What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership.
Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.
We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs.
Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field.
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LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.
For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.
Chapters
1. Launch Lessons from Lovina: The Importance of Customer Obsession (00:00:00)
2. B2B Marketing and Career Insights (00:00:05)
3. Global Perspectives on Tech Ecosystems (00:08:40)
4. Innovations and Challenges in B2B Marketing (00:13:27)
5. Lessons Learned From Startup Failures (00:24:25)
42 episodes
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