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#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner

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Manage episode 467205543 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience.

To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner.

Eric Williamson, Chief Marketing Officer, CallMiner

As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 467205543 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience.

To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner.

Eric Williamson, Chief Marketing Officer, CallMiner

As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

48 episodes

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