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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

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Manage episode 490473057 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies.

Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind.

To help me discuss this, I’d like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2.

About Victoria Blackwell Victoria Blackwell is a Sr. Program Manager for Research Insights at G2, specializing in marketing and digital advertising software. She brings a strategic mindset, analytical depth, and a strong track record of cross-functional leadership to the B2B tech space. Victoria began her career on Capitol Hill before transitioning into the private sector, where she developed expertise in program management and stakeholder engagement. Her journey took her through high-growth B2C startups and global app platforms in Chicago and London, where she led innovative brand and marketing initiatives. Today, she leverages her cross-industry experience to deliver strategic insights and thought leadership that help shape the future of marketing technology. RESOURCES G2: https://www.g2.com https://www.g2.com

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 490473057 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies.

Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind.

To help me discuss this, I’d like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2.

About Victoria Blackwell Victoria Blackwell is a Sr. Program Manager for Research Insights at G2, specializing in marketing and digital advertising software. She brings a strategic mindset, analytical depth, and a strong track record of cross-functional leadership to the B2B tech space. Victoria began her career on Capitol Hill before transitioning into the private sector, where she developed expertise in program management and stakeholder engagement. Her journey took her through high-growth B2C startups and global app platforms in Chicago and London, where she led innovative brand and marketing initiatives. Today, she leverages her cross-industry experience to deliver strategic insights and thought leadership that help shape the future of marketing technology. RESOURCES G2: https://www.g2.com https://www.g2.com

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

  continue reading

64 episodes

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