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Modernizing Public Media for the Streaming Age at PBS

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Manage episode 468692071 series 3263129
Content provided by Amazon Web Services. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amazon Web Services or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear from Ira Rubenstein, Chief Digital and Marketing Officer at PBS, as he discusses the transformation of public media for the streaming age. Drawing from his 20+ years of experience championing digital innovation in Hollywood, Rubenstein details PBS's evolution into a sophisticated digital platform delivering 400 million streams monthly. He highlights PBS's unique challenges as a membership organization of 300+ local stations, its commitment to accessibility, and innovative approaches to digital fundraising. The discussion emphasizes PBS's role as a national treasure adapting to rapid technological change while maintaining its core mission of providing free, educational content to all Americans.

  continue reading

225 episodes

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Manage episode 468692071 series 3263129
Content provided by Amazon Web Services. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amazon Web Services or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear from Ira Rubenstein, Chief Digital and Marketing Officer at PBS, as he discusses the transformation of public media for the streaming age. Drawing from his 20+ years of experience championing digital innovation in Hollywood, Rubenstein details PBS's evolution into a sophisticated digital platform delivering 400 million streams monthly. He highlights PBS's unique challenges as a membership organization of 300+ local stations, its commitment to accessibility, and innovative approaches to digital fundraising. The discussion emphasizes PBS's role as a national treasure adapting to rapid technological change while maintaining its core mission of providing free, educational content to all Americans.

  continue reading

225 episodes

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