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Q4 Strategy Sessions: Ryan Rohrman on How To Stop Wasting 30% of Your Marketing

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Manage episode 515369458 series 2988189
Content provided by More Than Cars Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by More Than Cars Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shoot us a Text.

Episode #1179: We close out Q4 Strategy Week with Ryan Rohrman, CEO of the Rohrman Auto Group. He breaks down how cleaner data, connected systems, and smarter marketing decisions can save you money, sharpen your efficiency, and help you finish the year with momentum.

Show Notes:

  • The goal is frictionless customer access — tech that talks and data that actually works.
  • Rohrman Auto Group discovered 40% of their data was “dirty” just six months post-cleanup — now they scrub it monthly.
  • Dirty data = wasted spend. Even a 30% error rate means 30% of your marketing dollars miss the mark.
  • Ryan’s team built a single “source of truth” (Snowflake) to unify CDP, DMS, and CRM data.
  • Exploring tech outside automotive has proven faster, cheaper, and more adaptable than legacy systems.
  • “It’s not about spending less — it’s about spending smarter. Efficiency is king.” — Ryan Rohrman

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

  continue reading

1181 episodes

Artwork
iconShare
 
Manage episode 515369458 series 2988189
Content provided by More Than Cars Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by More Than Cars Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shoot us a Text.

Episode #1179: We close out Q4 Strategy Week with Ryan Rohrman, CEO of the Rohrman Auto Group. He breaks down how cleaner data, connected systems, and smarter marketing decisions can save you money, sharpen your efficiency, and help you finish the year with momentum.

Show Notes:

  • The goal is frictionless customer access — tech that talks and data that actually works.
  • Rohrman Auto Group discovered 40% of their data was “dirty” just six months post-cleanup — now they scrub it monthly.
  • Dirty data = wasted spend. Even a 30% error rate means 30% of your marketing dollars miss the mark.
  • Ryan’s team built a single “source of truth” (Snowflake) to unify CDP, DMS, and CRM data.
  • Exploring tech outside automotive has proven faster, cheaper, and more adaptable than legacy systems.
  • “It’s not about spending less — it’s about spending smarter. Efficiency is king.” — Ryan Rohrman

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

  continue reading

1181 episodes

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