How to Make Money Playing The Sims (The Nimalu Sims 6-Figure Story)
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How can you make money playing The Sims?
You can create and sell custom content (CC), mods, and curated resources for players through platforms like Patreon or your own subscription site. By offering exclusive items, building a supportive community, and using free trials, you can turn your Sims hobby into a 5–6 figure online business.
In this episode of the Attractive Mindset Podcast, we sit down with Nimalu, the creator of Nimalu Sims, who grew her Sims-based subscription community to over 14,000 members worldwide—without running ads. She shares how she turned her childhood passion for The Sims into a thriving online business, why representation in gaming matters, and the strategies she uses to keep members engaged and paying.
You’ll learn:
What “custom content” (CC) is and how it works
How to start a Sims subscription community from scratch
How free trials convert into long-term paying members
Ways to monetize gaming without streaming
How a creative niche can build a loyal audience fast
Whether you’re a gamer, digital creator, or entrepreneur, this episode is packed with insights you can use to build your own profitable online community.
0:00 – What is Nimalu Sims and how it started
0:24 – How she grew from 6K to 14K members in 1 month
1:13 – Growing up in Cape Verde and moving to the U.S.
2:53 – Why diversity in The Sims community matters
3:39 – Starting a Patreon for Sims players
4:22 – Family entrepreneurship and early responsibilities
6:54 – Cultural life, food, and travel stories
12:50 – Living near an active volcano
15:17 – Why people stay during natural disasters
20:12 – Black sand beaches and cultural traditions
25:00 – Understanding Cape Verde’s island life
31:20 – Wildlife, pets, and local community life
37:09 – The best and worst meals abroad
40:00 – From dolls to digital: discovering The Sims
46:06 – What is custom content (CC) in The Sims?
50:33 – How The Sims is a virtual reality escape
53:23 – How free content grows paying subscribers
56:16 – Creating unique Sims mods
1:00:28 – Scaling from hobby to 6-figure business
1:03:09 – Why free trials are a powerful sales tool
1:05:19 – Developing innovative, niche game content
1:09:10 – Future plans for the Nimalu Sims community
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152 episodes