Go offline with the Player FM app!
Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 09, 2025 20:02 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 485517217 series 2892293
To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.
Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:
- Building a program content strategy that captures learner attention
- Leveling up with technology and measurement tools
- Tapping into the emotional drivers that make learning stick
Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens.
Resources:
- Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507
- Website:
- Bianca: https://www.biancabaumann.com/
- Mike: https://mike-taylor.org/
- LinkedIn:
100 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 09, 2025 20:02 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 485517217 series 2892293
To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.
Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:
- Building a program content strategy that captures learner attention
- Leveling up with technology and measurement tools
- Tapping into the emotional drivers that make learning stick
Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens.
Resources:
- Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507
- Website:
- Bianca: https://www.biancabaumann.com/
- Mike: https://mike-taylor.org/
- LinkedIn:
100 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.