DSV's Pia Stoklund on How Data Builds Trust and Creates Headspace
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In episode four, host Shahar Silbershatz sits down with Pia Stoklund, the Global Head of Corporate Marketing and Communication at logistics powerhouse DSV.
Fresh off DSV’s massive acquisition of Schenker — doubling its workforce to 160,000 — Pia reflects on her 25-year journey through corporate communications and marketing, and how data has become a strategic cornerstone of her work.
From her early days in finance to her current role at a global logistics giant, Pia shares how data-driven insights don’t just support better decisions — they create the headspace needed for creativity, strategic clarity, and trust-building across stakeholders.
🔑 In this episode, you’ll learn:
- What “creating headspace” means in the context of leadership, creativity, and communication strategy — and why it's critical in an “always on” world.
- How corporate communication has evolved — and why visibility, vulnerability, and frequent dialogue matter more than ever.
- How Pia builds comms at scale — enabling thousands of employees to align around a consistent message and brand narrative.
- Why data is essential to decision-making in modern communications
Timestamps
00:00 Teaser Clip About Headspace
00:29 Welcome to Always On Podcast
00:41 Meet Pia Stockland
01:04 Pia's Career Journey
02:26 Transition from Finance to Communications
03:09 Benefits of Diverse Industry Experience
05:22 Evolution of the Communication Landscape
07:04 Always On: The Need for Real-Time Data
07:56 Tools and Structures for Always On Communication
15:40 Balancing Data and Creativity
17:33 Leadership Visibility in an Always-On World
23:05 Effective Internal Communication
30:28 Future Trends in Communication
33:10 The Role of the CCO and CMO
36:09 Common Myths About Communications
37:15 Conclusion and Final Thoughts
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14 episodes