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DSV's Pia Stoklund on How Data Builds Trust and Creates Headspace

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Manage episode 488128774 series 3604673
Content provided by Caliber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caliber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In episode four, host Shahar Silbershatz sits down with Pia Stoklund, the Global Head of Corporate Marketing and Communication at logistics powerhouse DSV.

Fresh off DSV’s massive acquisition of Schenker — doubling its workforce to 160,000 — Pia reflects on her 25-year journey through corporate communications and marketing, and how data has become a strategic cornerstone of her work.

From her early days in finance to her current role at a global logistics giant, Pia shares how data-driven insights don’t just support better decisions — they create the headspace needed for creativity, strategic clarity, and trust-building across stakeholders.

🔑 In this episode, you’ll learn:

  • What “creating headspace” means in the context of leadership, creativity, and communication strategy — and why it's critical in an “always on” world.
  • How corporate communication has evolved — and why visibility, vulnerability, and frequent dialogue matter more than ever.
  • How Pia builds comms at scale — enabling thousands of employees to align around a consistent message and brand narrative.
  • Why data is essential to decision-making in modern communications

Timestamps

00:00 Teaser Clip About Headspace

00:29 Welcome to Always On Podcast

00:41 Meet Pia Stockland

01:04 Pia's Career Journey

02:26 Transition from Finance to Communications

03:09 Benefits of Diverse Industry Experience

05:22 Evolution of the Communication Landscape

07:04 Always On: The Need for Real-Time Data

07:56 Tools and Structures for Always On Communication

15:40 Balancing Data and Creativity

17:33 Leadership Visibility in an Always-On World

23:05 Effective Internal Communication

30:28 Future Trends in Communication

33:10 The Role of the CCO and CMO

36:09 Common Myths About Communications

37:15 Conclusion and Final Thoughts

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

  continue reading

14 episodes

Artwork
iconShare
 
Manage episode 488128774 series 3604673
Content provided by Caliber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caliber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In episode four, host Shahar Silbershatz sits down with Pia Stoklund, the Global Head of Corporate Marketing and Communication at logistics powerhouse DSV.

Fresh off DSV’s massive acquisition of Schenker — doubling its workforce to 160,000 — Pia reflects on her 25-year journey through corporate communications and marketing, and how data has become a strategic cornerstone of her work.

From her early days in finance to her current role at a global logistics giant, Pia shares how data-driven insights don’t just support better decisions — they create the headspace needed for creativity, strategic clarity, and trust-building across stakeholders.

🔑 In this episode, you’ll learn:

  • What “creating headspace” means in the context of leadership, creativity, and communication strategy — and why it's critical in an “always on” world.
  • How corporate communication has evolved — and why visibility, vulnerability, and frequent dialogue matter more than ever.
  • How Pia builds comms at scale — enabling thousands of employees to align around a consistent message and brand narrative.
  • Why data is essential to decision-making in modern communications

Timestamps

00:00 Teaser Clip About Headspace

00:29 Welcome to Always On Podcast

00:41 Meet Pia Stockland

01:04 Pia's Career Journey

02:26 Transition from Finance to Communications

03:09 Benefits of Diverse Industry Experience

05:22 Evolution of the Communication Landscape

07:04 Always On: The Need for Real-Time Data

07:56 Tools and Structures for Always On Communication

15:40 Balancing Data and Creativity

17:33 Leadership Visibility in an Always-On World

23:05 Effective Internal Communication

30:28 Future Trends in Communication

33:10 The Role of the CCO and CMO

36:09 Common Myths About Communications

37:15 Conclusion and Final Thoughts

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

  continue reading

14 episodes

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