Welcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns.

In this kickoff episode, Chris, the co-founder of PPC Geeks, is flying solo to explore the letter “A.” Just like on Sesame Street, we’re starting at the beginning, and two of today’s focus are on critical PPC concepts: Analytics and Attribution.

What You’ll Learn in This Episode
1. Understanding Analytics: Analytics is the backbone of any successful PPC campaign. Chris dives into what Analytics entails, highlighting how to track, measure, and interpret data to make informed decisions. Whether it’s understanding click-through rates, conversion rates, or the overall performance of your ads, mastering Analytics is crucial for optimisation.

2. The Importance of Attribution: Attribution helps you determine which touchpoints in a customer’s journey are most effective in driving conversions. Chris explains the different models of Attribution, such as first-click, last-click, and multi-touch, and how they impact your campaign strategy. By accurately attributing conversions, you can allocate your budget more effectively and enhance the performance of your campaigns.

Why This Series Matters
Whether you’re a newcomer to PPC or a seasoned professional, The A to Z of PPC series is packed with insights to help you stay ahead of the curve. Each episode will focus on a different letter, covering key terms and strategies that are fundamental to PPC success.

Tune In and Level Up Your PPC Game
Don’t miss out on this opportunity to learn from one of the industry’s best. Chris’s expert guidance will provide you with practical tips and deep understanding, making complex concepts accessible and actionable.

Stay Connected with PPC Geeks
For more insights and updates, make sure to subscribe to our channel and follow us on social media. Join the conversation, share your thoughts in the comments, and let us know what topics you’d like us to cover in future episodes.

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Happy PPC-ing and see you in the next episode of the PPC Geeks podcast as we continue our journey through the alphabet of PPC!