Scaling with Soul: How Zzzing Uses AI to Keep Hospitality Human with Sab Mulligan

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As hospitality companies race to scale, many face a difficult trade-off: grow fast or stay personal.

But Zzzing, a leading hospitality brand based in Malta, is proving you can do both.

In this episode, we’re joined by Sab Mulligan, Head of Teams at Zzzing, to explore how they’ve scaled rapidly by using AI not to replace the human touch, but to protect and enhance it.

Through a thoughtful blend of technology, team culture, and brand consistency, Zzzing is setting a new benchmark for what modern hospitality can look like.

We cover:

1️⃣ How Zzzing scaled from 40 to nearly 500 properties without compromising guest experience
2️⃣ How Boom allows their team to grow fast without worrying about the tech stack
3️⃣ Why they embraced AI as a teammate (not a replacement) for human hospitality
4️⃣ How they use AI to automate routine tasks and free up teams for more meaningful guest interactions
5️⃣ How they maintain consistency across properties while delivering personalized, local experiences
6️⃣ How they balance rapid operational growth with a deep commitment to guest care

Whether you manage a small portfolio or lead a growing hospitality brand, this episode offers actionable insights into scaling with intention and staying human in an AI-driven world.

Connect with Sab:

LinkedIn: https://www.linkedin.com/in/sabrinamulligan/

Website: https://www.zzzing.com/

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