XIs Organic Traffic Dead? The AI Search Shake-Up With Michelle Hawley (Live From AI4 Las Vegas) AI: Voice Or Victim? podcast

xIs Organic Traffic Dead? The AI Search Shake-Up with Michelle Hawley (Live from AI4 Las Vegas)

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As AI-powered search transforms how people discover information, the rules of digital marketing are being rewritten in real time.

In this episode of AI: Voice or Victim, Greg Boone sits down with Michelle Hawley, Editorial Director at Simpler Media Group and host of CMO Circle, live from the AI4 Conference in Las Vegas. Together, they unpack the rise of AI overviews, the fading reliability of organic traffic, and why traditional SEO metrics no longer tell the full story.

Greg and Michelle dive into:

How AI search is redefining visibility and brand attribution
Why “being cited” now matters more than being clicked
The truth about “AI-SEO” companies promising quick fixes
What every marketing leader should measure next
Why empathy, creativity, and upskilling will decide who survives the AI revolution

Whether you’re leading a media company, marketing team, or startup, this candid conversation reveals what it takes to stay seen, heard, and cited—by humans and machines alike.

👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.

Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we’re helping people and organizations embrace AI ethically, strategically, and with humanity at the center.

🔗 Follow us and dive deeper:
On the web: https://voiceorvictim.com

32 episodes