Ever feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations?

Here's the thing - while everyone's focused on content creation, the real AI revolution is happening behind the scenes. Business teams are drowning in data, struggling with campaign coordination, and racing against impossible deadlines. And the solution isn't just working harder - it's working smarter with AI.

That's why I'm thrilled to welcome Peter Benei to the show today. As the driving force behind Intercept Scale and a veteran CMO/COO who's been leading remote business and marketing teams since 2014, Peter has been at the forefront of operations optimization. He's helped countless B2B tech companies scale their business operations using AI, and his recent study on AI applications in marketing has unveiled game-changing insights that most marketers are completely missing. Based in beautiful Tuscany, Italy, Peter brings a unique global perspective on how AI is reshaping the future of business operations and team productivity.

AI in Marketing: Unpacked host Mike Allton asked Peter Benei about:

✨Beyond The Content Bubble - AI's true power lies in operational optimization, not just content creation.

✨Data-Driven Transformation - AI enables real-time decision making and predictive analytics for better marketing outcomes.

✨Operational Excellence - Implementation of AI across marketing operations leads to faster scaling and better resource utilization.

Learn more about Peter Benei

• Connect with Peter Benei on LinkedIn

Resources & Brands mentioned in this episode

• Intercept Scale
• EXERCISE: “What does ChatGPT Know About Me?”
• Intercept Study: “CMO’s Perspectives on AI-Powered Marketing”
• The AI Librarian: How RAG Can Revolutionize Your Business
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-business-toolbox-applications-of-ai-youre-not-using-but-should-be/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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