353: Can AI Bring Back the Human Side of CRM? Jody Glidden, CEO of Postilize, on Nurturing Relationships

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6d ago 29:13

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Jody Glidden is the CEO and founder of Postilize, a company focused on reinventing CRM through AI. Before launching Postilize, he co-founded Introhive and served as CEO until 2022, helping raise over $100 million to build the enterprise relationship management category. A serial entrepreneur, Jody previously founded icGlobal, which was acquired by Smartforce, and played a key role in scaling Chalk Media, later acquired by BlackBerry maker Research in Motion. He holds a BBA from the University of New Brunswick and a Master’s in Information Systems from Harvard.

In this conversation, we discuss:

Why traditional CRMs fail to reflect how relationships actually evolve—and how Postilize is addressing that gap
How Postilize handles privacy, hallucinations, and human oversight to stay useful without crossing ethical lines
Jody’s approach to using AI not to replace human connection, but to augment and scale authentic relationship building
How relationship intelligence helps sales and go-to-market teams understand who to engage, when, and why
Why keeping CRMs accurate is nearly impossible without automation and real-time enrichment
What Jody learned from building Introhive and why Postilize is taking a radically different approach
The future of CRM as a system of engagement rather than just a system of record

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