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From Vision to Impact: Katie Meyer and the Growth of MoonLab
Manage episode 501094412 series 3594050
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability.
Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship, and innovating through its in-house fabrication shop, BlockLab.
They dive into the balance between creative vision and practical execution, why sustainability matters in large-scale events, and how to nurture a collaborative team culture that drives consistent results. Katie also opens up about the challenges of scaling a values-driven business and the importance of trust in building lasting partnerships.
This episode offers a behind-the-scenes look at the strategy, dedication, and heart behind Moonlab’s standout productions—and what it takes to lead with purpose in the modern events industry.
Tune in for an inspiring conversation on sustainability, leadership, and the art of unforgettable experiences.
Chapters
1. From Vision to Impact: Katie Meyer and the Growth of MoonLab (00:00:00)
2. Katie's Journey into Event Production (00:02:15)
3. Growth and Client Relationships at Moonlab (00:05:03)
4. In-House Fabrication: BlockLab (00:10:07)
5. Standout Campaigns and Global Projects (00:13:07)
6. Event Scale and Team Dynamics (00:15:01)
7. Building Effective Teams and Partnerships (00:16:28)
8. Navigating Client Relationships and Core Values (00:19:22)
9. Hiring for Culture and Growth (00:22:27)
10. Adapting to Industry Changes and Trends (00:25:06)
11. Leveraging Technology and AI in Creative Processes (00:28:15)
12. Personal Insights and the Importance of Travel (00:30:53)
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