🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.

Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly memorable, and how his team stays creatively agile in a fast-evolving landscape.

They dive into the art and strategy behind live experiences, the critical role of hiring the right talent, and how collaboration fuels innovation at BeCore. Mark also opens up about leadership lessons, growing a values-driven team, and advice for creatives looking to break into the industry.

This episode offers a behind-the-scenes look at the passion and precision that go into building standout brand experiences—and what it really means to lead with impact in today’s marketing world.

Tune in for an inspiring conversation on creativity, culture, and the evolution of experiential marketing.