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How Alex Sheen’s ‘Because I Said I Would’ Sparked 15 Million Promises With Integrity
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In this episode of After Peter Pan, host Pat Tenneriello sits down with Alex Sheen, founder of Because I Said I Would, a nonprofit that has inspired over 15 million people to keep their promises. Alex shares the pivotal moment of watching his father pass away from stage four small cell lung cancer and witnessing some of the the regrets he carried. That loss became the catalyst for the promise card, a simple tool for accountability that spread worldwide. Pat and Alex explore how grief can clarify your priorities, why integrity is built on follow-through, and the sacrifices, self-control, and resilience required to live with purpose.
What You'll Learn:
- How personal tragedy can inspire a global movement.
- Why keeping promises builds trust and personal credibility.
- The origins and impact of the Because I Said I Would promise card.
- How self-control and sacrifice shape long-term character.
- Practical steps to build resilience in everyday life.
- The ripple effect of integrity across relationships and communities.
- How action — not confidence — creates meaningful change.
Social Media Links:
- After Peter Pan Podcast:
- Alex Sheen:
Chapters
1. Hook & Intro (00:00:00)
2. Pat’s Personal Connection to Because I Said I Would (00:01:10)
3. The Challenges and Rewards of Running a Nonprofit (00:02:27)
4. Finding Purpose in the Face of Loss (00:04:36)
5. The Origin Story of Because I Said I Would (00:06:46)
6. Why the Promise Card Resonates Globally (00:10:12)
7. The Role of Vulnerability in Connection (00:12:58)
8. Confronting Mortality and Prioritizing Life (00:13:40)
9. Reframing Relationships with Parents (00:17:06)
10. Cognitive Reframing for Resilience (00:19:12)
11. Balancing Optimism and Pessimism (00:21:41)
12. Defining Integrity and Personal Values (00:23:46)
13. Strategies for Building Self-Control (00:30:03)
14. Balancing Self-Control and Self-Care (00:35:06)
15. The Most Impactful Story: Garth’s Napkin Notes (00:38:02)
16. Balancing Confidence and Humility (00:41:24)
17. Overcoming Lack of Confidence Through Sacrifice (00:45:09)
18. Aligning Career and Impact (00:47:30)
19. How to Get Involved with Because I Said I Would (00:52:12)
20. What Growing Up Means to Alex (00:53:25)
21. Sacrifice vs. Suffering (00:54:53)
22. lex’s Self-Taught Journey and Research-Based Approach (00:57:29)
23. Closing Gratitude, Call to Action, and Outro (01:01:20)
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