Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
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Manage episode 193145750 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.
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7 episodes
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
Advertising Influencers: Conversations with Marketing Thought Leaders
MP3•Episode home
Manage episode 193145750 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.
…
continue reading
7 episodes
All episodes
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