Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

19:46
 
Share
 

Manage episode 193145749 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 193145749 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
  continue reading

7 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play