Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
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Manage episode 193145749 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
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7 episodes
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
Advertising Influencers: Conversations with Marketing Thought Leaders
MP3•Episode home
Manage episode 193145749 series 1323504
Content provided by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.
…
continue reading
7 episodes
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