Summary

In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of day parting to enhance competitiveness. Finally, they provide insights on maintaining momentum after Cyber Monday and the importance of tracking key metrics to ensure ongoing success.

Register for our BFCM webinar on 11/13/25 with Orkun and Joie here: https://zoom.us/webinar/register/WN_CYbW6MjqRGOvTtDylBt-Vw

Takeaways

Conversion rates increased by 13% year over year.

Average cost per click is down 25-30% compared to last year.

Sellers should start ramping up budgets in mid-October.

AI creatives are essential for optimizing ad performance.

Utilizing best deals can significantly increase visibility.

Separate top-performing keywords into their own campaigns.

Day parting can help optimize ad spend and conversion rates.

Monitor BSR and organic ranking post-Cyber Monday.

Adjust pricing strategies based on advertising performance.

Subscribe and save can generate free sales without advertising.

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