Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Fixing Measurement (with Tameka Kee)
MP3•Episode home
Manage episode 496129429 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to attention metrics and synthetic data to privacy compliance, Tameka explains how CIMM brings together platforms, publishers, agencies, and more to tackle the industry's most pressing challenges. Listen in for expert insights around why last-touch attribution is outdated, how value exchange must drive data usage, and why nerds run the show when it comes to measurement.
…
continue reading
53 episodes
MP3•Episode home
Manage episode 496129429 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to attention metrics and synthetic data to privacy compliance, Tameka explains how CIMM brings together platforms, publishers, agencies, and more to tackle the industry's most pressing challenges. Listen in for expert insights around why last-touch attribution is outdated, how value exchange must drive data usage, and why nerds run the show when it comes to measurement.
…
continue reading
53 episodes
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