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Ep. 61 Why key account growth should be about creating a win/win
Manage episode 407747241 series 2648126
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.
76 episodes
Manage episode 407747241 series 2648126
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.
76 episodes
All episodes
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