AADOM Radio Presents:

Laura Nelson & Penny Reed

Key Objectives:

Bridge the gap between practice management and leadership development.

Introduce Leadership Unlocked as a new growth tool for members.

Highlight the value of deeper-level conversations from mastermind sessions.

Showcase Laura’s and Penny’s shared insights on transforming office culture.

More About Laura:

Laura Nelson, M.S., is a dynamic leader, author, speaker, and educator, renowned for her transformative contributions to the dental industry and beyond. With a career spanning over 20 years, Laura has become a recognized authority in dental practice management, known for her innovative training solutions and commitment to professional excellence.

As the founder of Front Office Rocks, Laura has revolutionized dental office training, providing groundbreaking online platforms that enhance practice efficiency and empower dental teams to achieve their full potential. Additionally, she co-founded Sober Life Rocks, a pioneering initiative advocating for sober choices in professional settings, thereby promoting healthier lifestyles and fostering supportive communities

More About Penny:

Penny Reed is the Executive Vice President of Memberships and Events at the American Association of Dental Office Management (AADOM), where she draws on her deep roots as a former dental office manager to lead with empathy, insight, and a passion for helping managers turn their roles into thriving careers.

After starting her career in IT, Penny was recruited by her own dentist to manage his growing practice—a leap that launched more than 30 years in the dental industry as a coach, speaker, and consultant. Her hands-on experience managing a practice fuels her commitment to supporting AADOM members through education, community, and growth.

She’s been recognized as a Dentistry Today Leader in Dental Consulting every year since 2007 and is the author of Growing Your Dental Business. Penny continues to speak nationally on topics like leadership, communication, and team development, always championing the vital role dental office managers play in practice success.

She lives in Piperton, TN, with her husband Rob, and loves being “Yaya” to her granddaughter Willow, dreaming up her next Disney trip, and writing parody songs in her spare time.