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#240 - How AI is Transforming Marketing - And What It Means for Your Business
Manage episode 501761089 series 3579635
Marketing has changed a lot over the past 20 years, from the early days of SEO to today’s AI-driven landscape and businesses everywhere are trying to keep up. But what does this evolution really mean, and how can you use AI without losing the all-important human touch?
In this episode, Laura is joined by Tom Smith from Complete, a digital agency with two decades of experience helping businesses locally, nationally, and internationally. Together they explore how marketing has evolved, the role AI is playing right now, and what the future might look like for businesses wanting to stay ahead of the curve.
You’ll hear Tom’s story, from leaving school to becoming a junior developer, to running a successful agency and discover the highs, challenges, and lessons he’s picked up along the way.
He also shares some brilliant tips for improving your SEO, why content is more powerful than ever, and how AI is already being used for everything from photo editing and document creation to lead generation and customer engagement.
Whether you’re curious about AI, looking to refresh your marketing strategy, or just want some actionable advice you can start using today, this episode will give you the insight and inspiration you need.
And don’t miss our Fresh or Stale game at the end – with Tom’s verdicts on The Ibiza Boss, emojis in emails, marathons, and even Dubai chocolate!
Listen now and discover how to embrace change, stay relevant, and make AI work for you.
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