When is the right time to bring in a Marketing Director?

In this episode, Vicky is joined by the brilliant Tracy Heatley – Chartered Marketer, award-winning AI and marketing strategist, and the force behind Better Marketing.

Together, they explore the moment many business owners face: when DIY marketing just isn’t enough and it’s time for strategic leadership – whether that’s in-house or outsourced. Tracy shares expert insights from over 25 years in the industry, highlighting the signs that your business is ready to step things up.

They also draw parallels with recruitment, discussing how outsourcing key functions like marketing and hiring can save time, money, and stress – and actually lead to better results.

Expect plenty of practical tips, including:

• How to recognise the need for a marketing strategy
• Why outsourcing might be more affordable (and effective) than you think
• Tracy’s go-to marketing principle that never goes out of style
• The power of relaxed, collaborative networking groups like Better Networking and Networking With A Twist

Plus, Tracy takes on our famous Fresh or Stale challenge – sharing her thoughts on AI in marketing, crisps in sandwiches, Meta Business Suite, and more!

This is a must-listen for business owners, decision makers, and anyone curious about what it takes to scale with the right support.