In this episode, Adi Soozin sits down with Aunt Sue, the founder and visionary behind BIATCH Tequila—a 100% woman-owned brand unapologetically disrupting the $400B spirits industry. From the bold, lip-shaped bottle to its empowering mission, Aunt Sue shares how she transitioned from ERP consulting to tequila, leveraging her supply chain expertise and passion for supporting women entrepreneurs. You'll hear how BIATCH is more than a drink—it’s a movement. Sue dives into trademark strategy, the story behind the brand’s provocative name, building a brand in a male-dominated space, mentorship, philanthropy, PR, e-commerce growth plans, and their current Series A raise. If you care about bold branding, authentic leadership, or breaking glass ceilings—this episode is for you.