In this high-energy episode, we sit down with Jorge Olson—marketer to the stars and mastermind behind hundreds of consumer brands. Jorge shares how he helps small companies go public through reverse mergers and IPOs, drawing on decades of experience with clients like Snoop Dogg, Rick Ross, and Cheech & Chong. We dive into his bestselling book Build Your Beverage Empire, now in its third edition, and explore his latest venture, FMCG, which empowers entrepreneurs to launch ready-to-go product lines. Plus, Jorge reveals why he kicks off every keynote with salsa dancing—and how joy is his secret weapon in business.