In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey interviews Adena Merabi from Okendo, discussing the transformative power of customer reviews, quizzes, and loyalty programs in driving website conversions and revenue growth. Adina, the partnerships team lead at Okendo, shares her insights from three years at the company, highlighting the platform's impressive growth and comprehensive suite of tools designed to help brands build engaged communities. Okendo's offerings, which include reviews, quizzes, referrals, loyalty, and surveys, aim to help brands grow faster and more efficiently by leveraging customer feedback and data.

Adina emphasizes the crucial role of robust customer reviews, particularly those incorporating user-generated content (UGC), in influencing purchasing decisions and improving conversion rates. She explains how visual content and detailed customer feedback can significantly impact potential buyers, making reviews a vital part of an effective e-commerce strategy. Additionally, Adina discusses innovative ways to encourage customers to leave reviews, such as offering tiered incentives and utilizing SMS platforms like Postscript, Attentive, and Klaviyo to send review requests at optimal times.

The conversation also delves into the benefits of quizzes for personalized product recommendations and the effectiveness of strategic loyalty programs. Adina describes how quizzes can gather valuable zero-party data while providing customers with tailored product suggestions, ultimately boosting conversions and average order values. She also highlights the importance of well-structured loyalty programs, with clear rules, compelling rewards, and VIP tiers, to foster customer engagement and retention. Adina underscores the need for brands to be strategic and data-driven in their approach, using personalized marketing campaigns to maximize the potential of these tools and enhance customer relationships.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Adena Merabi LinkedIn: https://www.linkedin.com/in/adena-merabi/

Okendo: https://okendo.io/

https://www.stryde.com/how-to-leverage-customers-to-scale-your-d2c-revenue/