This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Paid Search Podcasts
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns. Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support
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Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attor ...
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The Digital Marketing Insights Show invites professionals in the digital space to talk about their journeys. Whether the professional is experienced or new to the industry. We look to follow their progress in the space and look to find insights into what is working for them.
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Insider Secrets for Digitial Marketing Success
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We break down digital marketing topics into bite-sized episodes to help make your marketing program--and you--a little better. We cover digital marketing topics like SEO, paid search, paid social, Google and Facebook.
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Become a Paid Subscriber: https://anchor.fm/tyree42/subscribe Search 🔎 YoungKing95 on YouTube To Subscribe YoungKing95 that's the vibe 👑
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Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness.
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Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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In each episode of "Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
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Why Your Business is Invisible Online: The Podcast You Can’t Miss Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you. What’s It All About? This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understandi ...
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Small Business Web and Internet Marketing including website design and branding, content development and management, search engine optimization, web and email hosting, domain names, and other web site news.
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Your friend who works at an agency's favorite podcast. Brandon Wood, Eric Wortman, and Brian McGuire chat about the latest digital marketing news including paid search and SEO. Expect many random pop culture references and strong opinions on music. Recorded live in Detroit. Produced by Brian McGuire.
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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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The Digital Marketing Podcast by Mandar Marathe covers diverse topics related to Online Marketing. Right from Social Media Marketing, Content Marketing, Conversion Optimization to SEO, Paid Search and everything in between, I share all the knowledge I have acquired and taught over the past 18 years.
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Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Justin Lester & Ebert Grobler
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Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep i ...
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Jose Victor Castellanos is a father, husband, and entrepreneur. He discusses strategies, tools, tips, and tricks that will help you with your marketing, business, and your life. Topics include SEO, Paid Search, Website design, Local marketing, work-life balance, health and more. Jose has over 8 years of developing and executing digital marketing strategies for large to small businesses. All while raising two kids and keeping the wife happy. :)
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Want to know the characteristic ALL digital marketers share? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity he ...
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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Looking for a tribe with a vibe? More Than Graphics podcast is a virtual safe space for minorities in the tech and creative industries. Tune in as three women of color Danielle x Cicely x Priscilla put it all on the table, sharing authentic life truths from an array of women (and men) in search of their tribe. Produced by Octane Design Studios. Become a Paid Subscriber today for more bonus content!
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The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices. Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys. Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies. Together, they share the playbook for building the law firm of your dreams. If you're looking to grow expone ...
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Stop guessing and start growing with The AI Marketing Advantage, the official podcast companion to your gibLink AI courses. This podcast is your guide to mastering AI in marketing, designed for both current gibLink AI subscribers and any marketing professional, business owner, or entrepreneur focused on results. Each episode offers supplementary insights, practical examples, and deep dives into the strategies and tools that drive revenue growth. Learn to automate, personalize, and optimize y ...
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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Dedicated to educating and informing small business owners and marketers to grow their businesses using digital marketing.
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Build your brand with digital marketing and Digital Services we are best services provider of Website Development, Website Maintenance Services, Digital Marketing, Graphic Designing, Social Media Management, Search Engine Marketing and Paid Ads Campaign Optimization Contact us for more information https://vrlpro.com
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The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360's Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you'll learn what works (and what doesn't) in today's multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.
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Weekly episodes of Ricochet’s flagship podcast feature our hosts James Lileks, Steve Hayward, Charles C. W. Cooke, and guests discussing the issues of the week. Listen to The Ricochet Podcast, along with more than 40 other original podcasts, at Ricochet.com. No paid subscription required.
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In this podcast Business Growth by Felix, we would talk about various online channels ranging from Social media marketing, Search engine optimization (SEO), Email marketing & Paid Ads that can help businesses small & large to build a brand online + generate leads/sales successfully.
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Merudh Patel is an expert in performance campaign optimization and digital management expert with a variety of entrepreneurial and consulting experiences that span over a decade.
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Do you ever feel like life is getting the better of you? Sure, your family is fed, you have a roof over your head, and the bills are getting paid, sort of, but we all know you don't have to search very deep within you to know there is so much more to life than that! Join Jake and Brittany every week where they will discuss the countless challenges they've gone through in their ten-plus years together, as well as the non-traditional paths they've taken to put their adversity them, and most im ...
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Welcome to the "Digital Revolution Podcast," where we dive into the transformative world of digital marketing, digital product management, and digital innovations. Hosted by Eli Adams, a seasoned digital expert with over 15 years of industry experience, this podcast is full of insights, strategies, and stories from the forefront of the digital landscape. Each episode of the "Digital Revolution Podcast" brings you a blend of in-depth discussions, expert interviews, and tactical advice. Eli an ...
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The improving Your Digital Marketing Podcast by John and Cliff is designed to help small and medium sized business owners to know how to market their business digitally to improve revenue and to gain more clients/customers. John and Cliff have collectively more than 35 years serving clients in digital marketing.
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The Rachel Maddow Show airs Mondays at 9pm ET on MS NOW and drops shortly thereafter in this feed.
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Sambuno Marketing Journal is the quick-hit podcast where Sambuno consultants unpack the tactics that power ecommerce growth. In 30-minute episodes they tackle brand positioning, paid ads, CRO, email flows, social storytelling, and analytics—sharing case studies, key metrics, and pitfalls to avoid. Tune in for punchy frameworks you can copy today to scale your online store with confidence.
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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Zach Hoffman brings you informative digital marketing tips and best practices that he and his team have learned over the years. With over 15 years of experience in the industry, Zach discusses content marketing, search engine optimization, mobile marketing, paid advertising, email marketing, social media marketing, website design, and much more. You will find the latest information on organic traffic, backlinking, trends in the digital world as well as vendor recommendations to help you take ...
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This is the story of Old Dirty Bastard, aka Ason Unique, the magnetic secret weapon of the WuTang Clan and hip hop hall of famer. Photographer Khalik Allah takes us on a journey into ODB’s world, exploring the beliefs, background and experiences that shaped his unforgettable music. ODB was a radical, who lived a life of unlikely highs and heart wrenching lows. We go in search of this deeper, more complicated side to a man the mainstream media presented as a joke. ODB was known as a larger th ...
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This is Volume 18 in the Chronicles of Canada series. The fur hunters were explorers who had blazed a trail across a continent and penetrated to the uttermost reaches of a northern empire the size of Europe. But it was fur these explorers were seeking when they pushed their canoes up the Saskatchewan, crossed the Rocky Mountains, went down the Columbia. Fur, not glory, was the quest when the dog bells went ringing over the wintry wastes from Saskatchewan to Athabaska, across the Barren Lands ...
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Bite-sized digital marketing insights—minus the fluff. Join your host, Dane Saville, as he serves up practical marketing strategies in digestible, 15-minute episodes designed specifically for local business owners, franchise marketers, and busy CMOs who don't have time to sift through buzzwords. Each episode focuses on one core topic, featuring expert guests who share one real-world lesson, the result it generated, and one actionable takeaway you can apply immediately. Whether you're looking ...
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Become a Paid Subscriber: https://anchor.fm/spaz-phoenix/subscribe YouTube commentator Spaz Phoenix lends you his thoughts on all things pro wrestling, from all the brands of WWE to AEW, previews reviews & discussion, with the odd episode OUTSIDE the sphere of wrestling. CONTACT ME: @SpazPhoenix1 Check out my friends: @blackcatfeline @Guapo_504 @CountdownEnded On Youtube! https://www.youtube.com/user/SpazPhoenix Search "Spaz Phoenix Podcast" on: -Anchor.fm -Apple Podcasts (iTunes) -Spotify - ...
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PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars. Start Your Fre ...
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PPC Basics - How to Pick The Best Keywords (Episode 488)
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This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Subm…
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Broken Law Firm Lead Tracking for Paid Search & Fixing Tips - #179
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Send us a text Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak. Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framewo…
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Broken Law Firm Lead Tracking for Paid Search & Fixing Tips
31:41
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Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak. Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted …
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The Art of Surviving Google’s AI Takeover in Paid Search
1:06:33
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From conference travels in London, Berlin, and Bologna, to candid discussions about how the world of Pay Per Click advertising has shifted, Kirk and Jim peel back the curtain on everything from early Google Ads hacks to today's AI-driven campaigns. Dive into topics including: PPC Evolution: How the landscape has dramatically changed in the past two…
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How to Create a Profitable Paid Search Strategy for 2026
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The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either. Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that s…
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Paid Search for Small Budgets with Brooke Osmundson
35:53
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Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Gr…
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The Civil Rights Division of the Department of Justice was founded in 1957 to ensure fairness in a union struggling to become more perfect. Yet somewhere along the way, bad actors saw an opportunity to play with the scales while Justice donned her blindfold. Our new Assistant Attorney General of the division is Ricochet's dear friend Harmeet Dhillo…
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Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews
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Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content Google AI Mode added travel AI features with agentic booking. Google, Microsoft and Perplexity gave their thoughts on the big GEO rush. Googl…
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The 8-Step Law Firm Hiring Process Overview for Growth
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Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team. This hiring funnel legal industry approach…
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The 8-Step Law Firm Hiring Process Overview for Growth - #181
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Send us a text Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team. This hiring funnel legal in…
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It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads
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Today we covered the new Search Console brand filters for performance reports. Google Maps now lets you leave reviews anonymously. Google Search has some ranking volatility again. Google had proposals for AI controls for publishers but didn’t pick a good one. Google is testing grayed out backgrounds for ads and local results. Google Shopping brand …
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Ep 18: Naming a Property - The Strategy Behind a Strong Community Brand
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Naming a new multifamily community isn't just a creative exercise—it's a high-stakes decision that affects branding, SEO, marketing, reputation, and long-term success. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk through the complete A–Z process of naming a property the right way. From market resea…
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Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success. Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North …
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It’s New 11/19: Google Gemini 3 powers AI Mode, GEO rush, Google Ads, Microsoft Advertising and Semrush news
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Today we covered the Google release of Gemini 3, Google AI Mode is already powered by it. Google, Microsoft and Perplexity were quotes on the GEO rush. Google Ads rolls out original conversion value metric. Microsoft Advertising has asset-level editorial review, conversion delay and more. Oh, and Semrush is to be acquired by Adobe. 0:00 - Introduct…
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Outside-In Marketing Strategy with James Hipkin
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Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-ou…
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Follow @young__king95 on Instagram 👑 Send Donations To The Cashapp ↪️$TPYoungKing
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Making Millionaires: Law Firm Employee Benefits Model - #180
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Send us a text Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good. Family law firms lose great people because they compete on base salary instead of law firm compensation strategy—Dana Palmer flips this by offering a 25% SEP retirement contribution that makes every team member, ev…
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It’s New 11/18: Cloudflare outage’s impact on SEO, AI Mode travel features and Google’s EU woes
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Today we covered the big Cloudflare outage and how your SEO and search engines may be impacted. Google’s John Mueller spoke about the biggest technical SEO factor. Google rolled out new AI Mode features for travel search. Google released a big weather update to its weather search results. Google Ads people also search for. Google had to propose rem…
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Maddow: 'Trump weirdness and destruction' produces ceaseless string of bizarre headlines
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Rachel Maddow relays a series of stories that in any normal administration would be a shattering cascade of scandals, but in the perpetually disgraced Trump administration is merely a string of ordinary headlines of entirely typical waste, corruption and incompetence. As Donald Trump's anti-immigrant operations spread to new cities, residents are l…
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The Fed's Tightrope: Inflation, Labor, and the Path Ahead
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With inflation above target and the labor market weakening, is the Fed poised to cut rates again? Rob Kaplan, Vice Chairman ofGoldman Sachs, discusses the uncertain outlook with Allison Nathan. This episode was recorded on November 12, 2025. The opinions and views expressed herein are as of the date of publication, subject to change without notice,…
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These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.caBy Dan Caston
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It’s New 11/17: Custom Google Search Console annotations, insulting search snippets and total campaign budgets
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Today we covered Google Search Console rolled out custom annotations in the performance reports. Google got a search result snippet completely incorrect and it was insulting. Google Ads has total campaign budgets for PMax. Google Ads may roll out Journey-aware bidding. 0:00 - Introduction 0:48 - Google Search Console custom annotations 2:14 - Googl…
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How customer-centric marketing fuels real growth
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Episode web page: ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing new go-to-market models.…
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Rob Long and John Yoo are reunited with James to serve up some laughs as they sift through some unpleasant truths that many of us would prefer to ignore. The trio yawns at the conclusion of the record-long government shutdown but sees plenty to worry about in its resuming business as usual; considers some elementary underpinnings of the affordabili…
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Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More
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This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the ho…
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NIXON NEWELL & MIRANDA ALIZE Walked out On AEW, Good For Them! (Clip)
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Wanna support the show? https://podcasters.spotify.com/pod/show/spaz-phoenix/subscribe CONTACT ME: X & IG: @SpazPhoenix Check out my co-hosts JAKE: X: @CountdownEnded YouTube: https://www.youtube.com/@JakeDeMarco GUAPO: X:@guapo_504 CONOR: X: @SuperNerdCM613 Youtube: https://www.youtube.com/@SuperNerd_CM613 Search "Spaz Phoenix Podcast" on: - YouTu…
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CHRIS JERICHO Declares TNA The "Second Biggest Company In The World" (Clip)
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Wanna support the show? https://podcasters.spotify.com/pod/show/spaz-phoenix/subscribe CONTACT ME: X & IG: @SpazPhoenix Check out my co-hosts JAKE: X: @CountdownEnded YouTube: https://www.youtube.com/@JakeDeMarco GUAPO: X:@guapo_504 CONOR: X: @SuperNerdCM613 Youtube: https://www.youtube.com/@SuperNerd_CM613 Search "Spaz Phoenix Podcast" on: - YouTu…
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It’s New 11/13: Google heated, Ads Advisor rolls, imports from X ads and more Google Ads
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Today we covered Google search results get heated again, with more volatility. Google updated its review structured data documents. Google is rolling out Ads Advisor and Analytics Advisor. Google Ads tests importing from X and social campaigns. Google rolls out brand inclusions for standard shopping campaigns. 0:00 - Introduction 1:00 - Google rank…
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NXT GOLD RUSH 2025 : GET HYPED (w/ JAKE DeMARCO)
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Wanna support the show? https://podcasters.spotify.com/pod/show/spaz-phoenix/subscribe CONTACT ME: X & IG: @SpazPhoenix Check out my co-hosts JAKE: X: @CountdownEnded YouTube: https://www.youtube.com/@JakeDeMarco GUAPO: X:@guapo_504 CONOR: X: @SuperNerdCM613 Youtube: https://www.youtube.com/@SuperNerd_CM613 Search "Spaz Phoenix Podcast" on: - YouTu…
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Ep 17: The 2026 Local Search Ranking Factors Are Out - What Does It Mean for Your Properties?
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Want to know exactly what drives your property's visibility on Google in 2026? The newest Local Search Ranking Factors Report is out—and it's packed with insights every multifamily marketer needs to know. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the top findings from Whitespark's annual s…
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It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Microsoft Clarity
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Today we covered Google saying they are going to fix the problem where Google Discover is showing fake AI spam in the feed. Google added more ways to communicate shipping and return policies outside of Merchant Center. Google Local Service Ads message leads has new value-based pricing. Microsoft Clarity is now required for publishers to make money …
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How to Use AI Without Losing Your Creative Soul with Melissa Popp of RicketyRoo
15:57
15:57
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AI is reshaping how content gets made, but does it have to take the creativity out of it? In this episode, Melissa Popp, Content Strategy Director at RicketyRoo, shares how she’s built AI workflows that save time without sacrificing heart. From replacing the grunt work to knowing when to bring human creativity back into the process, Melissa breaks …
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Create Custom AI Assistants with Mike Allton
37:47
37:47
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You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI archit…
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How Specialization DOUBLED This Law Firm’s Revenue in 2 Years - #178
34:30
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34:30
Send us a text Discover why Bob Tharp's firm was stuck for 10 years doing multiple practice areas—and how going divorce-only doubled their revenue within 2 years. This law firm specialization story reveals the multi-practice area challenges that keep firms stuck at revenue plateaus and unable to build scalable systems. Bob Tharp shares the exact di…
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Winning the AI Search Game: How to Get Your Brand Seen in ChatGPT, Gemini, and Perplexity
30:22
30:22
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30:22
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword-based SEO, because it interprets human intent and context rather than ranking by phrases. He emphasizes t…
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It’s New 11/11: Google Image carousel ads, Schema still alive, fight review extortion and more
9:34
9:34
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9:34
Today we covered is testing carousel ads on image results, which is a big deal. Google launched new Waze ads powered by PMax. Google adds asset-level reporting to Google Ads display campaigns Google is not killing off schema. Google’s new extortion review scam form does seem to do the job. Also, check out the presentation from Lily Ray - it is gold…
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Maddow: Democrats snatch defeat from the jaws of victory (again)
43:13
43:13
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43:13
Rachel Maddow looks at the powerful political momentum Democrats had built, including massive nationwide protests and a wildly successful election, only to have their unity falter on the shutdown fight with Republicans, resulting in capitulation that leaves many Americans who'd been encouraging Democrats to stand up and fight feeling hopeless and d…
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Are AI Bubble Concerns Warranted or Overblown?
14:16
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AI bubble concerns are back amid a rise in AI-exposed companies’ valuations, ongoing massive AI spend, and the increasing circularity of the AI ecosystem. Goldman Sachs Research’s Eric Sheridan and Kash Rangandiscuss whether bubble concerns are warranted or overblown. Date of recordings: September 26 and October 30, 2025 The opinions and views expr…
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#33 - The 3 Pillars of Profitable Google Ads
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Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.caBy Dan Caston
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Copy The 3 Pillars of £50m+ SEO Campaigns
30:50
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The brands dominating search today aren't just focusing on links and keywords. They're mastering three strategic pillars that deliver sustained visibility across traditional search and AI-powered platforms.After ten years working with national and international enterprise brands (including a recent Global Search Award win for The Ordinary), we've i…
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It’s New 11/10: Movember Google search movement, Opal scaled content abuse and AI Max underperforming
12:32
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12:32
Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads. 0:00 - Introd…
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What most marketers miss about marketing effectiveness with Sorin Patilinet
46:35
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Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today’s complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo’s Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wred…
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PPC Basics - Building Your First Campaign (Episode 487)
32:25
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This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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Wanna support the show? https://podcasters.spotify.com/pod/show/spaz-phoenix/subscribe CONTACT ME: X & IG: @SpazPhoenix Check out my co-hosts JAKE: X: @CountdownEnded YouTube: https://www.youtube.com/@JakeDeMarco GUAPO: X:@guapo_504 CONOR: X: @SuperNerdCM613 Youtube: https://www.youtube.com/@SuperNerd_CM613 Search "Spaz Phoenix Podcast" on: - YouTu…
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