Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Hannah Heath and World Coffee Portal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Heath and World Coffee Portal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

A Nordic approach to coffee – in conversation with Andreas Hertzberg

21:19
 
Share
 

Manage episode 494036189 series 2797185
Content provided by Hannah Heath and World Coffee Portal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Heath and World Coffee Portal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, we're speaking with Andreas Hertzberg, Co-Founder and Co-CEO of Nordic Approach – a pioneering green specialty coffee company.

Andreas founded Nordic Approach in 2011 alongside Morten Wennersgaard and Tim Wendelboe, with a vision to work more closely with producers and deliver coffees that reflect the high standards synonymous with the Nordic region.

Today, Nordic Approach sources around two and a half million kilos of green coffee each year, working with thousands of farmers across 12 producing countries.

In this conversation, Andreas reflects on the early days of the business, how the team introduced a disruptive and transparent sourcing model to the market, and why they’ve always chosen to work with farmers who share a commitment to excellence. He also unpacks the complexities of green coffee trading today and why market volatility is often more difficult to navigate than high prices alone.

Credits music: "Midnight Dynamite" by Alessia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 494036189 series 2797185
Content provided by Hannah Heath and World Coffee Portal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Heath and World Coffee Portal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, we're speaking with Andreas Hertzberg, Co-Founder and Co-CEO of Nordic Approach – a pioneering green specialty coffee company.

Andreas founded Nordic Approach in 2011 alongside Morten Wennersgaard and Tim Wendelboe, with a vision to work more closely with producers and deliver coffees that reflect the high standards synonymous with the Nordic region.

Today, Nordic Approach sources around two and a half million kilos of green coffee each year, working with thousands of farmers across 12 producing countries.

In this conversation, Andreas reflects on the early days of the business, how the team introduced a disruptive and transparent sourcing model to the market, and why they’ve always chosen to work with farmers who share a commitment to excellence. He also unpacks the complexities of green coffee trading today and why market volatility is often more difficult to navigate than high prices alone.

Credits music: "Midnight Dynamite" by Alessia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

  continue reading

197 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play