Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Why Buyers HATE Your Sales Process | Jake Dunlap | Ep. 288 (Sell)
MP3•Episode home
Manage episode 467233181 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
FOUR ACTIONABLE TAKEAWAYS
- Understand the VEX Scale: Classify prospects as Vetted (using a competitor), Educated (familiar but undecided), Cold (new to the space), or Self-Service. Tailor your approach accordingly.
- Ask About Their Journey: Send an email upfront asking where they are in their learning process. This helps you position the conversation at the right level.
- Skip Basic Discovery for Vetted Prospects: If they already use a competitor, focus on their current solution’s gaps and ideal outcomes instead of re-explaining the category.
- Avoid Restarting Discovery: When new stakeholders join later calls, recap prior findings first, then ask how those problems impact their specific role.
JAKE'S PATH TO PRESIDENT’S CLUB
- CEO @ Skaled Consulting
- VP Sales @ Nowait, Inc. (acquired by Yelp)
- Head of Sales & Customer Success @ Chartbeat
- Vice President of Sales, Success, and Sales Operations @ Glassdoor
RESOURCES DISCUSSED
484 episodes
MP3•Episode home
Manage episode 467233181 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
FOUR ACTIONABLE TAKEAWAYS
- Understand the VEX Scale: Classify prospects as Vetted (using a competitor), Educated (familiar but undecided), Cold (new to the space), or Self-Service. Tailor your approach accordingly.
- Ask About Their Journey: Send an email upfront asking where they are in their learning process. This helps you position the conversation at the right level.
- Skip Basic Discovery for Vetted Prospects: If they already use a competitor, focus on their current solution’s gaps and ideal outcomes instead of re-explaining the category.
- Avoid Restarting Discovery: When new stakeholders join later calls, recap prior findings first, then ask how those problems impact their specific role.
JAKE'S PATH TO PRESIDENT’S CLUB
- CEO @ Skaled Consulting
- VP Sales @ Nowait, Inc. (acquired by Yelp)
- Head of Sales & Customer Success @ Chartbeat
- Vice President of Sales, Success, and Sales Operations @ Glassdoor
RESOURCES DISCUSSED
484 episodes
همه قسمت ها
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