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Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth | Ep. 306 (Sell)
Manage episode 480857425 series 2782528
Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with better prep and positioning.
🎙 ACTIONABLE TAKEAWAYS:
Use ChatGPT to explain your prospect’s business “like I’m 10” for clarity and messaging insight.
Beat your prospect to the punch with a hypothesis to steer discovery toward winnable problems.
Mirror high-level goals and “before state” language to make case studies resonate more deeply.
Size the “status quo” problem by auditing lost pipeline, then use it to build urgency and buy-in.
JEN’S PATH TO PRESIDENT’S CLUB:
Founder @ Demand Gen Head of Growth @ Lavender Chief Evangelist @ Challenger Enterprise Sales Director @ Challenger
RESOURCES DISCUSSED:
477 episodes
Manage episode 480857425 series 2782528
Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with better prep and positioning.
🎙 ACTIONABLE TAKEAWAYS:
Use ChatGPT to explain your prospect’s business “like I’m 10” for clarity and messaging insight.
Beat your prospect to the punch with a hypothesis to steer discovery toward winnable problems.
Mirror high-level goals and “before state” language to make case studies resonate more deeply.
Size the “status quo” problem by auditing lost pipeline, then use it to build urgency and buy-in.
JEN’S PATH TO PRESIDENT’S CLUB:
Founder @ Demand Gen Head of Growth @ Lavender Chief Evangelist @ Challenger Enterprise Sales Director @ Challenger
RESOURCES DISCUSSED:
477 episodes
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