Being a B2B Influencer Strategist: Insights from Lucinda Henry

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

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1+ y ago 31:00

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On episode #99 of the 2B Bolder Podcast, I dive deep into B2B influencer marketing with Lucinda Henry. Lucinda is an award-winning, industry-recognized marketing strategist and a long-time supporter of this podcast; she brings her wealth of experience and creative prowess to our show.
Topics covered include:
- Demystifying B2B Influence: Lucinda breaks down what it means to be a B2B Influencer and the intricacies of working as a B2B Influencer Engagement Strategist.
- Insider Insights: Discover the untapped opportunities and overlooked aspects of influencer marketing.
- Strategic Wisdom: Lucinda shares invaluable advice for companies navigating the complex world of influencer partnerships.
- Success Toolkit: Learn the essential skills needed to excel in this dynamic field.
- Future Forecast: Get a glimpse into the evolution of B2B influencer marketing in the coming years.
- A Journey Through Adobe: Lucinda reflects on her experiences at Adobe and her love of data.
- Empowering Advice: Lucinda addresses self-confidence challenges and risk-taking for women building their careers.
- Wisdom for the Younger Self: Lucinda shares what she would tell her 20-year-old self.
- The Essence of 2B Bolder: Lucinda's take on what 2B Bolder truly means.
Tune in to be inspired by Lucinda's journey, innovative strategies, and down-to-earth wisdom. Whether you're a budding influencer, a marketing professional, or someone passionate about the power of storytelling and influence, this episode is full of insights and inspiration.
Resources:

Lucinda Henry on LinkedIn

Two Shallow Pockets on Pinterest

Two Shallow Pockets website

Learn more about AnitaB.org

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Chapters

1. Being a B2B Influencer Strategist: Insights from Lucinda Henry (00:00:00)

2. [Ad] To Live List (00:15:29)

3. (Cont.) Being a B2B Influencer Strategist: Insights from Lucinda Henry (00:16:16)

127 episodes

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