Welcome to the 90th Episode of the #100MasterCoaches Show. In this episode, Mel interviews Paul Starbuck, MCC. Paul is an ICF Master Certified Coach and experienced senior leader with over 35 years of global experience across 46 countries. As CEO of Starbuck & Associates, a B Corp-certified coaching and leadership development business, he leads systemic transformation for organisations navigating complexity and change. Paul has coached over 1,000 leaders worldwide, including CEOs, board executives, senior functional heads, and future enterprise leaders. His clients operate across EMEA, Asia Pacific, and the Americas. He supports leaders at moments of strategic transition, transformation, or growth, often helping them step into expanded leadership or enterprise-wide accountability. Paul enables leaders to deepen influence, lead cultural change, enhance resilience, and build high-performing, inclusive teams. His work focuses on stakeholder alignment, systems thinking, decision-making under pressure, and developing authentic leadership identities. He is known for combining deep psychological insight with commercial pragmatism to generate real-world, sustainable outcomes. Do you want to become an ICF Certified and Credentialed Coach like Paul? You can start your journey here at Catalyst Coach www.catalystcoach.live.