Best Yoast SEO Podcasts (2025)

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Make analytics ready for your SEO to be able to track data effectively - with Priya Verma 18:13

Play Pause

4h ago18:13

18:13

Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively. Talking points include: How do you make analytics ready for your SEO? Why does this let you track data more effectively? What software do you use? What data should be used in GA4? Metrics and dimensions How do you use this data elsewhere? …

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There's never been a better time to bridge any gaps between SEO and brand marketing - Christian Rigg 19:46

7d ago19:46

19:46

Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing. Talking points include: What are some typical gaps between SEO and brand marketing in a strategy? How do you prioritise what needs to be done? Who should be responsible for this? How does an SEO work more closely with brand? How can these …

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SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans 16:56

14d ago16:56

16:56

In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source. Advert…

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Start building your brand authority and direct audience relationships now - with John Iwuozor 19:06

14d ago19:06

19:06

John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now. Talking points include: Why is brand authority so important? Why are direct audience relationships so important? Why does brand recognition get you cited in AI answers? Why does this keep you top-of-mind when traffic from search decli…

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Use Conversational SEO and Query Data Clustering via machine learning - with Konrad Szymaniak 16:37

21d ago16:37

16:37

Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning. Talking points include: What is Conversational SEO & Query Data Clustering? Why is machine learning key? What do we want to achieve from this? What software do you use? What type of businesses should be doing this? How is this changing…

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Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema 15:07

28d ago15:07

15:07

Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions. Talking points include: What do you mean by combining SEO and CRO? What can SEO do for CRO and what can CRO do for SEO? What does this mean in practice? How do you measure the impact of doing this? How do you sell the value of this t…

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SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights 28:43

1M ago28:43

28:43

In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site se…

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Create content that AI can't create - with Tom Rawle 16:18

1M ago16:18

16:18

Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated. Talking points include: What kind of content can humans create that AI can’t? How do you create unique content? How do you create authentic content? What do you mean …

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Learn to write better content instead of relying on AI - with Will Slater 17:17

1M ago17:17

17:17

Will Slater shares that it's essential to learn to write better content instead of relying on AI. Talking points include: Why shouldn’t AI be relied upon to write content? What content needs to be written by humans? What does good human-written content look like structurally and why is that different to AI? How do you compete with the volume that A…

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SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions 27:52

1M ago27:52

27:52

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and websi…

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All Generative AI tools rely on traditional search results to answer questions - with James Hocking 17:29

2M ago17:29

17:29

James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search. Discussion points include: Why do AI tools rely on Bing? What do we been to rank on Bing? What specifically do we need to do differently to rank in AI results? What information does Copilo…

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SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out 35:37

2M ago35:37

35:37

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommenda…

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In 2025, your best SEO edge is joining communities - with Erin Simmons 18:01

2M ago18:01

18:01

In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI. Discussion points include: Why are communities so important? How do you know the right communities you should be intera…

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SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO 34:20

2M ago34:20

34:20

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages…

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Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma 25:18

2M ago25:18

25:18

In this episode Simone de Palma shares 3 key tips... 1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks. 2) Act like an Analyst and explore opportunities with the Google Merchant Centre. 3) Use your technical skills to double down on structured data implementation…

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SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings 33:17

2M ago33:17

33:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation. …

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It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers 19:23

2M ago19:23

19:23

Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity. Talking points include: Why is building a brand so important for SEO in 2025? Why is this likely to be just as important in the future? In relation to SEO, what do you have to do to build a successful online brand? What are the specific SEO …

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The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert 18:47

3M ago18:47

18:47

Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world. Talking points include: How do you stay human in an AI-driven world? What do you mean by an AI-driven world? You recommend using AI to quickly scale - what does that look like? How do you use AI to enhance processes? How do you use AI to produc…

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AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay 25:05

3M ago25:05

25:05

Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort. Discussion points include: Is SEO more important than it used to be? What do you mean when you say that AI is an influencer? When you say that PR is vital, how does PR f…

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update 21:01

3M ago21:01

21:01

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, e…

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Expertise combined with opinions of people is what matter - with Gagan Ghotra 14:28

3M ago14:28

14:28

Gagan Ghotra shares that expertise combined with opinions of people is what matter. Discussion points include: How do you demonstrate expertise in content? Why are opinions of people important? How do you incorporate opinions in content? How do you measure the success of this strategy in search engines? How should this be incorporated into a conten…

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates 34:13

3M ago34:13

34:13

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and m…

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Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero 17:37

3M ago17:37

17:37

Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content. Discussion points include: Why is less more? What do you mean by focusing on relevancy? Why less outreach? Why fewer links? Why less content? What does this mean for strategy? How do you track success? How do you persuade senior managers that les…

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There are proven ways to smartly rank better in the AI models - with Jon Mest 16:49

4M ago16:49

16:49

Jon Mest shares that there are proven ways to smartly rank better in the AI models. Talking points include: What does ranking better in AI models actually mean in practice? What measurable impact does this have? How do you measure leads from AI models? Is ChatGPT the best source of leads? How do you SEO for AI models? How is the space continuing to…

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Learn anything through identifying your transferable skills - with Petra Kis-Herczegh 17:02

4M ago17:02

17:02

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills. Talking points include: Why should you just keep on learning, no matter what you’re learning? How do you know what you are learning will be useful in the future? How do you know what to focus on? What skills tend to be transferable? How do you identif…

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Small changes can make a big impact - with Adelina Bordea 16:30

4M ago16:30

16:30

Adelina Bordea shares that small changes can make a big impact. Talking points include: What are the small changes you are talking about? How do you know which small changes will have the biggest impact? How do you know what changes to make? How do you measure the impact these changes have? How do you work with other internal teams to get these cha…

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Invest in expanding your skillset - with Giulia Panozzo 18:13

4M ago18:13

18:13

Giulia Panozzo shares about the importance of investing in expanding your skillset. Talking points include: What is changing in SEO? What additional skills need to be learned? What soft skills need to be learned? What adjacent topics need to be learned? Where are some of the best places to learn? How often should you learn? How should you share wha…

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SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger 43:00

4M ago43:00

43:00

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what …

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SEO is much more than it has ever been - with Emina Demiri-Watson 17:39

4M ago17:39

17:39

Emina Demiri-Watson shares that SEO is much more than it has ever been. Discussion points include: What are the key new trends of SEO to stay on top of? - Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…

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How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu 15:37

4M ago15:37

15:37

Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels. Discussion points include: What is search everywhere optimization? Witch platforms are key? How to select the platforms that are key for your business How to use AI to optimize strategy Read the full transcript of Tevfik's interview at: https://majestic.com/…

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Work smarter and stay relevant - with Sukhjinder Singh 16:04

4M ago16:04

16:04

Sukhjinder Singh shares the importance of working smarter to stay relevant. Talking points include: How do you stay relevant? How do you cope with what seems to be an ever-increasing rate of change? How do you deal with overwhelm? How do you work smarter and stay ahead? How do you stay on top of the latest technologies? How do you incorporate AI in…

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Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec 20:25

4M ago20:25

20:25

Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO! Talking points include: How does Quality Score helps to make better SEO? How should paid ads and SEO teams work more closely together? How does data from Google Ads campaigns improves content plan? What data is available? How can an SEO …

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SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management 31:28

4M ago31:28

31:28

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strate…

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Tap into your first-party data - with Debbie Chew 17:50

4M ago17:50

17:50

Debbie Chew shares the importance of tapping into your first-party data. Talking points include: What are the most common forms of first party data? What tends to be the most useful first party data for SEO? How should SEOs work with other teams to find better first party data? How do we better understand our audience with first party data? How do …

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SEOs need to get more familiar with analytics - with Marco Giordano 20:39

4M ago20:39

20:39

Marco Giordano shares that SEOs need to get more familiar with analytics. Talking points include: What analytics knowledge do SEOs need to know about? Do you primarily use GA4? How much analytics knowledge is enough? How should SEOs be using analytics packages on an ongoing basis? How should analytics inform SEO strategy? Should SEOs be learning co…

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Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger 23:20

4M ago23:20

23:20

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs. Talking points include: Why does AI rank matter? How do you measure visibility on LLMs? What is the impact of this on visibility? What are typical gaps in the model’s understanding and what does a brand do to deal with this? How to maximise brand representati…

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A site migration is like moving house - with Sanja Markovic 16:02

4M ago16:02

16:02

Sanja Markovic shares that a site migration is like moving house. Talking points include: What do you mean by a site migration? How do you prepare for a site migration? How much time do you need to prepare? What teams should be involved? When is a site migration considered to be successful? What are the most common reasons why site migrations fail …

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Use a migration briefing document before you start working on a migration - with Nikki Halliwell 15:47

4M ago15:47

15:47

Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration. Talking points include: What are the key elements in a migration briefing document? Who do you work with? How do you sell the need for this? Where do you gather information from? What issues are likely to be solved by creating a mig…

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SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights 1:10:13

4M ago1:10:13

1:10:13

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews. We share personal insights and stories that highlight our growth and connection with you, our loyal listene…