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Tap into your first-party data - with Debbie Chew

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Manage episode 485722906 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Debbie Chew shares the importance of tapping into your first-party data.

Talking points include:

What are the most common forms of first party data?

What tends to be the most useful first party data for SEO?

How should SEOs work with other teams to find better first party data?

How do we better understand our audience with first party data?

How do we analyse first party data?

What do you do if you don’t have much first party data to work with?

How do you create new first party data?

What kinds of questions should you be asking in surveys to create really useful new first party data?

What are some creative ways to use first party data?

What are some examples of using first party data in content?

Should you share first party data with AI?

Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew

  continue reading

483 episodes

Artwork
iconShare
 
Manage episode 485722906 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Debbie Chew shares the importance of tapping into your first-party data.

Talking points include:

What are the most common forms of first party data?

What tends to be the most useful first party data for SEO?

How should SEOs work with other teams to find better first party data?

How do we better understand our audience with first party data?

How do we analyse first party data?

What do you do if you don’t have much first party data to work with?

How do you create new first party data?

What kinds of questions should you be asking in surveys to create really useful new first party data?

What are some creative ways to use first party data?

What are some examples of using first party data in content?

Should you share first party data with AI?

Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew

  continue reading

483 episodes

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