Best WFA Podcasts (2025)

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Episode #35 - Raja Jackson Incident, Tully Bertorelli, & WFA Reborn 3:16:10

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28d ago3:16:10

3:16:10

We’re back and we’ve got a lot to talk about. Mainly because of the situation that occurred over the weekend at the Knokx Pro Wrestling Academy during a livestream. Raja Jackson, son of Rampage Jackson, was supposed to do a run-in on a match involving Syko Stu. However, a backstage incident earlier in the day seemed to have fueled Raja to take reve…

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Episode #39 - RPW Destiny V & IWX Live Podcast Go-Home Show 2:06:36

7h ago2:06:36

2:06:36

We’re back this week as we make final plans for our big trip to Wisconsin for RPW Destiny V. We start this show with RPW CEO Rich Buchholtz who will give us the final updates, the final card, and final count of the handful of tickets that remain for this incredible show. Of course, before Destiny V kicks off at 6pm, Bob and Jon will be at Cricket W…

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Episode #38 - One Week to Wisconsin!! 2:25:23

7d ago2:25:23

2:25:23

We are back this week as we prepare for Indy Wrestling Experience’s first on-location live podcast on September 27, about one week away, at the Cricket Wireless in Appleton, Wisconsin before RPW Destiny V later that evening. Jon and Bob marvel at the people they’re about to meet and speak to out in Wisconsin, discuss their very different travel pla…

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Episode #37 - Roundtable: Raja's Rampage 1:46:38

13d ago1:46:38

1:46:38

We’re back this week with the discussion we promised. Bob and Jon are joined by RPW CEO Rich Buchholtz and UPW Heavyweight Champion Sampson for this roundtable on the Raja Jackson incident which took place at the Knokx Pro Wrestling School in California. At that time, a seemingly planned spot and run-in by non wrestler, and son of MMA legend Rampag…

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Episode #36 - Underground Lucha Experience 1:40:43

20d ago1:40:43

1:40:43

Well, we had to change things up this week after some scheduling issues forced us to move the Raja Jackson Roundtable discussion to next week. Jon and Bob were prepared this time and you guys are in for a treat. This week, we're releasing this preview, the first episode of our new podcast, The Underground Lucha Experience. This podcast will be a wa…

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Ep. 42: On story, strategy and stealing attention with marketing guru Seth Godin 33:23

1M ago33:23

33:23

What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective. Seth dismantles common misconceptions about marketing's purpose: …

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Episode #34 - Larry Sharpe Invitational Tournament 2025 Watch Along (Part 1) 1:39:01

1M ago1:39:01

1:39:01

We are back this week, even though we've been battling all sorts of issues. We had planned on bringing you a watch along of the Monster Factory's Larry Sharpe Invitational Tournament 2025 on YouTube. However, due to issues out of our control which will immediately be obvious to some of you, we were unable to complete the episode. We WILL return wit…

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Episode #33 - UPW Go Home, EPW #202, & Nickel City Spotlight 2:49:34

1M ago2:49:34

2:49:34

We’re back this week with news of Jonathan Gresham’s medical scare, Priscilla Kelly’s first title since returning to the indies, Mercedes Mone and Athena appearing together at Metroplex Wrestling, and new LJN-like figures from AEW. Sampson returns to the podcast, as well, to preview this weekend’s UPW show at the UP State Fair in Escanaba, Michigan…

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Episode #32 - Joey Ryan...Returns? 1:56:01

2M ago1:56:01

1:56:01

We’re back this week with the news that Joey Ryan had been booked to appear at a wrestling event for the first time in several years. Naturally, a huge wave of opposition formed to anything involving Joey Ryan. Prestige Wrestling got involved in the fight to keep the show from happening at all. Will they be successful? We start off the show talking…

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Episode #31 - Ragin' Rich RPW Updates & Primal Pro Summer Surge 2:36:54

2M ago2:36:54

2:36:54

We're back this week with Rich Buchholtz, CEO of Ragin' Pro Wrestling. Rich updates us on the situations with Elayna Black's hiatus and Buff Bagwell's recent surgery. We discuss the impact those events have had on RPW Destiny V, coming up on September 27. In addition, we hear about four new events being added to the RPW calendar for 2026. We also d…

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Episode #30 - Shamrock Cup, HOG Texas, & Aggression 61 1:56:02

2M ago1:56:02

1:56:02

We’re back this week with a match review heavy show. First up, Bob tells us about his trip to Texas for All In week and gives us a brief review of House of Glory Texas, which had Zilla Fatu vs Charles Mason in the main event. Next, Bob and Jon talk about their trip to Joppa for the MCW Shane Shamrock Memorial Cup and the stacked ten match card. We’…

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Episode #29 - Cussin' & Discussin' Interview 1:13:20

2M ago1:13:20

1:13:20

We're back with another installment of our interview series. This show is especially exciting because the guys from the Cussin' and Discussin' podcast are here! Join us as we talk to the "Excellence of Elocution" Walter Dixon and Mike Blankenship, PhD about their origin story in wrestling, how they came together as a commentary team and then a podc…

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Episode #28 - WATCH ALONG - Focus Pro Wrestling "All the Way Up" 3:46:35

2M ago3:46:35

3:46:35

Focus Pro Wrestling presented "All the Way Up" on Sunday July 13 and Indy Wrestling Experience was watching along LIVE. If you missed the live broadcast, here's a perfect opportunity to get caught up! Join us as we react in real time to an amazing show. Check out this lineup of matches!!! Brittnie Brooks vs Kaia McKenna (Women's Title Tournament Fi…

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Episode #27 - Interview with Evan Zalios (Focus Pro Wrestling) 1:22:22

3M ago1:22:22

1:22:22

We're back with the perfect way to get ready for our first IWX Live Watch Along of Focus Pro Wrestling "All the Way Up" on July 13 starting at 2:45pm. We've got Evan Zalios, promoter for Focus Pro Wrestling with us to preview the show in detail. Listen as we preview all of the matches below, discuss how Evan Zalios became a part of Focus Pro Wrestl…

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Episode #26 - DAWG Wrestling "All American Bash" 1:03:14

3M ago1:03:14

1:03:14

We’re back with a shorter version of the show this week. Bob and Lauryn will be in Texas for AEW All In week next week, so we’re splitting the normal show into two parts. Next week’s episode will be the interview with Evan Zalios of Focus Pro Wrestling as we discuss their upcoming event “All the Way Up,” which takes place on July 13, 2025. IWX will…

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Episode #25 - Deget Bundlez 3:38:18

3M ago3:38:18

3:38:18

EPISODE #25 - DEGET BUNDLEZ Segment 1 – News & Notes Tully Bertorelli’s deserved Family Feud writing credit Noam Dar’s injury Night of Champions Project X - PWR, PWM, OWR, Matt Wrestling supershow during Summerslam weekend Negative One’s GCW debut Focus Pro – All the Way Up match announcement Attacks on Ray Sanchez/Respect the Craft Segment 2 - #AN…

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Episode #24 - Dr. Lawrence Zirconium, Sampson Responds, & MCW Higher Ground 3:28:31

3M ago3:28:31

3:28:31

We’re back with a packed episode this week. To start off the show, we welcome Bob’s daughter Lauryn back to review MCW Higher Ground which took place last Saturday at the R.J. Meyer Arena and featured a steel cage match for the MCW Heavyweight Championship, Ken Dixon vs Joseph Keys, Matt Riddle vs Miami Mike vs Brad Baylor in a triple threat, plus …

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Episode #23 - Ragin Rich Recaps RPW Homecoming 1:59:57

3M ago1:59:57

1:59:57

We are back with an episode in flux as some last minute happenings forced us to adjust on the fly. We start the episode with Jon in the car as Rich Buchholtz helps us open the show. Rich tells us all about what happened at RPW Homecoming, the ways in which Homecoming affects storylines moving forward for Destiny V in September, and how he was inspi…

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Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev 30:28

4M ago30:28

30:28

The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge be…

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EPISODE #22 - Bertorelli's Back and Tully Talks! 2:23:53

4M ago2:23:53

2:23:53

We're back this week and we're joined by Tully Bertorelli, fresh off of his showdown with Sampson at Marquette Mania 3. We'll discuss what happened in the match and afterward between Tully, The Collective, Sampson and UPW management. In addition, Tully tells us about the inspiration for the new look he debuted at Marquette Mania, possibly writing a…

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Episode #21 - Interview with John D. Crazy Hillbilly & Steel Cage Roundtable 2:14:15

4M ago2:14:15

2:14:15

We are back this week after an unexpected week off and we have a packed show for you. We have a really fun and unique interview guest. John D. Crazy Hillbilly joins us to talk about his big match coming up against Nick Hamrick in the Route 33 Wrestling Wild and Wonderful West Virginia Title match and his upcoming appearance at FTC Art of Grappling …

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Episode #20 - Deathmatch Watch-Along - ICW No Holds Barred 74 3:12:25

4M ago3:12:25

3:12:25

We're back this week with a special watch-along episode. In honor of the passing of hardcore legend Sabu, Jon decided this was his week to be introduced to the DEATHMATCH. So, we decided to watch the recent ICW No Holds Barred show, ICW NHB74 which took place on May 2. The card features Danny Demanto vs Tank, Bobby Beverly vs Nathan Mowery, and the…

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SPECIAL ANNOUNCEMENT - RPW Destiny 5 Talent Signing 8:30

4M ago8:30

8:30

Today Bob is here with Rich to announce an incredible signing for RPW Destiny 5, taking place on September 27, 2025. This stacked ten-match card already features Ken Anderson vs Silas Young, Trevor Lee vs Hayden Backlund and more. Now, RPW has signed a huge name to be added to the Maggie Lee vs Lili Ruiz match. Who will it be???…

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Episode #19 - Interview with Tully Bertorelli 2:17:55

5M ago2:17:55

2:17:55

Jon has returned from assignment and we’re ready to get back into talking about independent wrestling. We start the show covering some news and notes from the past two weeks, including the eight AAA wrestlers signed to WWE, Fuego del Sol’s new name, and Minoru Suzuki vs Joey Janela coming up at Defy Fatal Fantasy. Our guest this week is Tully Berto…

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Episode #18 - Interview with King Eddie Valentine & Ragin' Rich Rates Referees 2:34:30

5M ago2:34:30

2:34:30

We’re back…well, Bob is back. Jon is on assignment this week, so we brought in Rich Buchholtz to start the show and he does so in a BIG way. Over the weekend, RPW announced a two-day event called Perseverance, to take place on November 7-8, at Big Apple in Manitowoc, Wisconsin. Over those two days, a sixteen-person, single elimination tournament wi…

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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta 28:29

5M ago28:29

28:29

In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness. From her early agency days to her pivotal role at Me…

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Episode #17 - Sampson's Vegas Vacation, Wrestlemania Week 2:00:22

5M ago2:00:22

2:00:22

We’re back with our post-Wrestlemania week show as everyone is making their way back from Las Vegas. One of the first to return was UPW Heavyweight Champion, Sampson, fresh off of his clash with Super Beast at UPW Vegas Vacation last Friday. Sampson will join us to review Vegas Vacation, preview Maquette Mania 3, which takes place on May 17, and gi…

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BONUS EPISODE - Bob & Lauryn Watch Cena vs Cody 52:51

5M ago52:51

52:51

At the last minute, my youngest daughter Lauryn agreed to come on the podcast while we watch night 2 of Wrestlemania. We decided to hit record before the main event WWE Championship match between John Cena and Cody Rhodes. My daughter told me she has opinions. Now, you get to hear them! We talk about the disparity between Night 1 and Night 2, Jey U…

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Episode #16 - Uprising: Women Athletes 5 Watch-Along 2:19:50

5M ago2:19:50

2:19:50

We're back, but everyone else is in Las Vegas for Wrestlemania week. So, we thought it would be a good time to do a watch-along episode and, boy, did we pick a good one. Last weekend was DREAMWAVE weekend, culminating with DREAMWAVE X on Sunday, April 12. Before that, there was Uprising: Women Athletes 5 from the Berwyn Eagles Club in Berwyn, Illin…

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Episode #15 - Interview with Dr. Lawrence Zirconium 2:31:20

6M ago2:31:20

2:31:20

We’re back with another fun episode, headlined by a fun interview with Dr. Lawrence Zirconium, owner and promoter of Dangerous Adrenaline Wrestling Gladiators (DAWG) in New Jersey. Dr. Zirconium will tell us about getting into the wrestling business at a young age and working as a referee, commentator, manager, and, for a while, an in-ring performe…

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Episode #14 - RPW Extravaganza Rewatch, H2O Hiatus, & a New Queen of Maryland 3:08:16

6M ago3:08:16

3:08:16

We are back this week with a different kind of show. Rich Buchholtz (Owner & Promoter, Ragin Pro Wrestling) is back with us to do a watch along episode. We will be rewatching a show that was hand picked by Rich, RPW Extravaganza 1 from March 26, 2022. This extremely stacked card features Chelsea Green vs Deonna Purrazzo, Silas Young vs Kenny King, …

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Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers 32:16

6M ago32:16

32:16

What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories. Bell's journey from agency dynamo during China's economic boom to airline marketin…

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Episode #13 - Sampson (UPW Heavyweight Champion) 3:03:56

6M ago3:03:56

3:03:56

We’re back this week with a packed episode, highlighted by our interview with UPW Heavyweight Champion, Sampson. Listen as he tells us about the long and winding road that led him to professional wrestling, getting injured soon after starting training, and overcoming two hip replacements to become the second longest reigning UPW Champion of all tim…

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Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose 29:37

6M ago29:37

29:37

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture. Marcus reveals why brands aren't something we construct bu…

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Episode #12 - Lola Yara (aka Lola the Adventurer) 2:37:19

6M ago2:37:19

2:37:19

We’re back this week with a really fun episode. In our interview segment we are joined by Lola Yara, also known at Lola the Adventurer, from Rocky Mountain Pro Wrestling. Listen as she talks about growing up in Utah and starting wrestling training there before moving to Colorado and joining Rocky Mountain Pro. Lola tells us all about her extensive …

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Episode #11 - Bobby Blaze 2:13:29

7M ago2:13:29

2:13:29

We’re back with a really exciting episode this week because Bobby Blaze, former Smoky Mountain Wrestling Champion, head trainer at the FTC Art of Grappling Wrestling School in Ironton, OH, and author of two highly respected books about the wrestling business, joins us to talk about his career, training the new generation, and, of course, to tell to…

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Episode #10 - Route 33 Wrestling, PCW Limelight Rumble, LFG, Cena Heel Turn, & the Wrestling United Controversy 1:54:11

7M ago1:54:11

1:54:11

We’re back with another packed episode! This week, Bob and Jon discuss Bob’s trip out to Spencer, West Virginia for Route 33 Wrestling. The show featured Gorgeous Morgan Taylor vs The Mountain King in the main event, plus two first round matches in a tournament to crown the newly unveiled Wild and Wonderful West Virginia Championship. Friend of the…

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Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF 25:47

7M ago25:47

25:47

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs n…

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Episode #9 - Interview with Brox Boulder 2:47:08

7M ago2:47:08

2:47:08

00:00:00 - Intro, GCW Coming to Maryland 00:14:50 - #ANDNEW 00:19:45 - Youtube Recommendation - Rocky Mountain Pro Charged Ep 434 00:36:04 - Brox Boulder Interview 02:20:09 - Weekend Preview ----------------------------------------------------- We are back this week with an awesome episode, mostly because we have an awesome guest. Brox Boulder join…

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Episode #8 - Rich Buchholtz Talks Professionalism in Wrestling 2:15:36

7M ago2:15:36

2:15:36

Jon and Bob are back this week and we are joined by Rich Buchholtz, owner and promoter of Ragin Pro Wrestling. On this episode, Rich will discuss professionalism in the wrestling business, among other things. The conversation centers around a list, posted by Brutal Bob Evans on Facebook, of 34 ways to be professional in the wrestling business. Rich…

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Episode #7 - Jessica McCumbers (Promoter, Route 33 Wrestling) 1:40:35

8M ago1:40:35

1:40:35

00:00:00 Intro 00:13:16 #ANDNEW 00:22:20 Jessica McCumbers Interview 01:29:01 Preview of coming shows -------------------------------------------------- It's a winter wonderland here in the Mid-Atlantic and the snow has wreaked havoc on our schedules. In this episode, Bob interviews the owner and promoter of Route 33 Wrestling in Spencer, WV, Jessi…

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Episode #6 - A Co-Host!! Plus, Rich reviews Redemption 4, Riddle, Ryan, and Enjoy Wrestling "Get Warmer" 3:06:32

8M ago3:06:32

3:06:32

We are back with another packed episode featuring the arrival of my co-host and friend of over 40 years, Jon Adkins. Listen as we introduce you all to Jon and hear about his love of wrestling dating back to the 1980s. Jon and I will talk about the recent allegations leveled at Kevin Ryan of ACTION Wrestling and their impact on the wrestling scene. …

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Episode #5 - Brandon Kirk retires, HOG "Watch the Throne," & IWC Reloaded 11.0 1:19:05

8M ago1:19:05

1:19:05

It's just me this week, folks, but we have got a lot to talk about. We will take a look at IWC Reloaded, which featured Bill Collier vs Andrew Palace for the IWC title, plus Marcus Mathers vs Sam Holloway in a WWE ID showcase for the Super Indy Title. We will also talk about House of Glory "Watch the Throne" from this past Friday night which saw Mi…

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Episode #4 - RPW Redemption 4, Focus Pro Larger Than Life, & A New MLW Featherweight Champion 1:53:03

8M ago1:53:03

1:53:03

We're back this week with a packed episode. Rich Buchholtz returns to the show to give us the final card and details for RPW Redemption 4 in Manitowoc, Wisconsin on January 25, 2025. Rich will also update us on Destiny 5 on September 27, as well as Homecoming on May 31. After that's done, Rich hangs out and helps me preview this weekend's independe…

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Episode #3 - CCW King of the Territory, Ragin’ Rich Returns, & a New IWTV Champion 1:32:20

9M ago1:32:20

1:32:20

We're back this week with an informative episode. Ragin' Rich Buchholtz is back discussing all things WWE ID, telling us about the updated card for Redemption on January 25, 2025, as well as for his two other upcoming shows, Destiny V (9/27) and Homecoming (5/31). Rich also tells an interesting story about a blind fan getting unexpectedly involved …

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Episode #2 - Draven the Blackbird King, MCW Season's Beatings, & Jax Dane 1:22:43

9M ago1:22:43

1:22:43

We're back with another episode featuring a very interesting interview with Draven the Blackbird King who will tell us about his journey through wrestling and his huge match coming up at DCW Fast Fate on January 11, 2025. Also, I review MCW Pro Wrestling's recent show "Season's Beatings," which took place on December 27, 2024, headlined by a triple…

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Episode #1 - Interview with Rich Buchholtz (Promoter - Ragin Pro Wrestling) 1:53:25

9M ago1:53:25

1:53:25

In this two hour interview, RPW owner Rich Buchholtz and I discuss some of the key moments from RPW Envision 3, the next three RPW events scheduled for 2025, Rich's background as a promoter, and the highs and lows of being an indy wrestling promoter. Rich also gives some very specific details about choosing a ticket platform, streaming rights, help…

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Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot 58:04

10M ago58:04

58:04

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.By World Federation of Advertisers (WFA)

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Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark 38:11

10M ago38:11

38:11

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.…

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Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA 29:47

1y ago29:47

29:47

In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.By World Federation of Advertisers (WFA)