1
How CROs Regain Line-of-Sight to Real Customer Value
27:24
27:24
Play later
Play later
Lists
Like
Liked
27:24Episode #236: Mark Flanagan, Chief Revenue Officer at Red Points, explains why customer value must anchor every decision a revenue team makes. He highlights how rigid sales processes create friction that erodes trust early in the buyer experience. He explores why buyers arrive more informed than ever and how CROs must adapt to remain credible. “You…
…
continue reading