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Profits Through Podcasting

East Coast Studio

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Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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I'm Alexis Booth, and welcome to The Breakout Booth! I was a senior manager at Google, I'm a wife and a mother, and I learned the hard way: if you're not fired up, you're on hold. I believe success is closer than you think. There's a set of skills and habits you can grow to unlock unbelievable outcomes. In this podcast, we'll explore them through real talk and bold conversation - because I want to help you break out.
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Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority? We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I hig…
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Transform your passion for wellness into a thriving online coaching empire! Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 4…
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Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s p…
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How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients? Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, …
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Alexis and Alana Karen, an award-winning author who spent over 23 years at Google, explore the question of how to navigate a long and enduring career as a woman in tech. In this raw and honest conversation, they discuss the realities women face in the tech industry and the tools needed to not just survive, but thrive. What does it take to build a l…
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What can you expect from using paid ads to promote your podcast? For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers rema…
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What would it be like to sit down with a coach to determine how to better use your podcast to generate sales? You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellne…
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Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients! Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space. Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague conte…
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Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than j…
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Ever felt like you're somehow "stuck" in your career, knowing something needs to change but unsure how to move forward? Blessing Nnachi, author of a new book titled By Design: A Guide to Creating a Career You Love, joins me to provide a roadmap for anyone feeling stuck, overwhelmed, or unsatisfied with their current path. Blessing shares how her jo…
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Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll lea…
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Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to suppor…
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Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more. Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are: Content Audience Offer Commitment Are you delivering high quality, valuable content tailo…
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Alexis and Nina Black, an expert in physical fitness, explore what physical health actually means - beyond surface-level definitions and unrealistic standards - in a refreshingly authentic and honest discussion. Nina's extraordinary journey from circus performer (complete with sequined costumes and snake-handling shows) to managing 75 coaches acros…
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What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all! Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to a…
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It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflo…
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Alexis and Linda Moss, an expert in corporate learning, discuss the topic of Curiosity and how it can spark growth throughout your life. Alexis describes three different forms of curiosity: Epistemic curiosity (the drive to acquire knowledge) Empathic curiosity (the drive to understand others’ feelings) Self-directed curiosity (a tool for personal …
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This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion! Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving …
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What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal cli…
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Alexis and Sara Shookus, a Director at Google, discuss strategies on how to grow your career and share stories about their journeys. Alexis begins by describing the three stages of career advancement from a talk she developed while she was still at Google, that went viral internally: Do amazing work Elevate others Make others notice Sara then joins…
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What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase? Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform fo…
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Alexis and Pablo Signori, a creativity expert and seasoned working artist, explore the many applications of creativity - and how you can unlock yours. Together, they tackle the concept of creativity, asserting it's an inherent human ability that can be cultivated, rather than a trait you were born with or lack entirely. They explore the idea and na…
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Ready to discover the key mindset shift that will supercharge your podcasting success? There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated. Through the story of a podcast…
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Alexis and Dr. John Mlinarcik, a psychotherapist and coach with over 45 years of experience, explore Alexis' deeply personal experience navigating burnout. In this conversation, they address what burnout is, what causes it, the path to recovery, and perhaps most importantly - what it feels like. Alexis begins by sharing how she realized she had rea…
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What are the key strategies for securing influential podcast guests on your health-focused podcast? Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry. By s…
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Alexis and Kori Linn, a life and career coach, discuss the ways our bodies and brains react to the world - often in ways that don't serve us. They explore several human reflexes and behaviors that are rooted in our evolutionary history but can hinder us in our modern lives. Alexis explores the concept of stress response, a natural human reflex that…
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In this introductory episode, Alexis shares background on who she is, how the podcast came together, and what you can expect in Season 1. The episode closes with a song she wrote and recorded nearly 20 years ago, but never published - until now! The song is the basis for the podcast's musical introduction. Stay in the loop: Please subscribe and hel…
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Don’t make these often-overlooked podcast mistakes that listeners hate! Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show. I'm also highligh…
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How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success? Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerst…
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Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back fr…
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How does this doctor use the power of podcasting to nurture an audience and drive business growth? Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and …
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Here are the strategies YOU can use for greater podcast reach and impact. Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic …
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This one simple strategy will get you more podcast listeners, almost overnight—no tricks required. Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating ever…
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I’m telling it all so you don’t have to make the same mistakes! It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, ref…
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How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic? Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing. Sherry offers insights into building a thriving busine…
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You can have more podcast listeners overnight – if you’re willing to pay for it. I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners. I recently tested promoting this podcast on five major pl…
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A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take! Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility.We discuss the benefits …
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Are you following all the advice from podcast gurus but still not seeing the growth you really want? How come some podcasts hit millions of downloads and others are doomed to obscurity forever? Growing a health and wellness podcast to over 5,000,000 downloads doesn't typically have jail time as a springboard for getting started. But that's exactly …
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I'm Alexis Booth, and welcome to The Breakout Booth! I was a senior manager at Google, I'm a wife and a mother, and I learned the hard way: if you're not fired up, you're on hold. I believe success is closer than you think. There's a set of skills and habits you can grow to unlock unbelievable outcomes. In this podcast, we'll explore them through r…
  continue reading
 
Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes? I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of…
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Wish you could break free from convention and travel the world while working for yourself? With the help of her podcast, Nutrition and Life, Lisa Franz left her career as a police officer and built a thriving online nutrition coaching business. Lisa shares her journey from Germany to 53 countries around the world, exploring how she built her online…
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Did you know that even if you haven't done any branding, you still have a brand? I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies. Once I realized the mistake, we worked with a busin…
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How can email marketing drastically elevate your podcast and business? Tanya Brody is an expert in email marketing, dedicated to helping small to medium-sized businesses generate more revenue through enhanced communication strategies. She assists entrepreneurs in crafting personalized and value-driven emails, which work in tandem with podcasts to n…
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What innovative strategies can help you streamline your podcast production and enhance audience engagement? Alex Sanfilippo is the innovative mind behind Podmatch.com, a platform that connects podcast hosts and guests. Known for his strategic insights into podcasting, Alex transformed his show, Podcasting Made Simple, by outsourcing content creatio…
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Feeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success! In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a…
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Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive c…
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Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist …
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This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative spea…
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How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to su…
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Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the ri…
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