Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.

What You'll Learn:

• Why focusing on deliverables instead of outcomes leads to failed marketing campaigns

• The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies

• How long you should actually give marketers to show measurable results

• Essential systems every business needs to track marketing performance

• Red flags to watch for when hiring marketing talent

Key Topics Covered:

• Marketing accountability and ROI measurement

• The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes

• Setting realistic expectations for different marketing channels (SEO, paid ads, social media)

• Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.

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