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Turning LinkedIn Into Your Personal Brand Powerhouse
Manage episode 467417613 series 3570164
Think your personal brand is enough to stand out? Think again.
In this episode of Beyond Social, host Reggie Azevedo and Vitaly Veksler, sit down with Morgan Cox, CEO of MAC Marketing, to explore the undeniable power of personal branding. Morgan shares her journey of growing from 1,000 to 14,000 LinkedIn followers in just six months, and how that growth didn’t just elevate her personal presence, but also brought new opportunities to her agency.
This episode dives deep into:
- Why authenticity is your strongest currency on LinkedIn.
- The intersection of personal branding and agency success.
- How brands can leverage their teams to amplify their reach.
Morgan’s insights go beyond theory, offering actionable advice for anyone, from CEOs to coordinators, looking to create a genuine connection online.
Can your personal brand outshine your company’s? Tune in to discover why investing in yourself might just be the best marketing move you’ve ever made.
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Chapters
1. Introduction and Welcome (00:00:00)
2. Morgan’s LinkedIn Journey (00:01:00)
3. The Secret Sauce to LinkedIn Growth (00:02:00)
4. Personal Branding vs. Business Branding (00:05:00)
5. Advocating for Personal Brands (00:08:00)
6. Scaling Personal Branding Efforts (00:10:00)
7. The Role of Personal Branding for Employees (00:14:00)
8. LinkedIn vs. Other Platforms (00:18:00)
9. Economics of Personal Branding Services (00:20:00)
10. Advocacy vs. Personalized Branding (00:25:00)
11. Key Performance Indicators (KPIs) for Personal Branding (00:28:00)
12. Hybrid Approaches to Branding (00:30:00)
13. Final Thoughts and Morgan’s Pitch (00:31:00)
14. Wrap-Up and Next Steps (00:32:00)
35 episodes
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