Best Sundar Swaminathan Podcasts (2025)

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Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and Chewy | ExperiMENTAL Ep. 7 44:38

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4d ago44:38

44:38

Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and Chewy In this episode of ExperiMENTAL, host Sundar dives into the overlooked pivot from hypergrowth to brand building with Lauren Sutkowski, Head of Brand Marketing at Insurify and former marketing leader at Chewy and Wayfair. This isn't a fluffy chat. It’s a real, practical breakdown …

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Assumption Audit: The Step Most Marketers Skip | ExperiMENTAL Ep. 6 56:16

13d ago56:16

56:16

Assumption Audit: The Step Most Marketers Skip Most marketing failures don’t stem from bad creative, poor media buys, or weak strategy. They start earlier, at the assumption level. In this episode of ExperiMENTAL, Sundar sits down with Oliver Raskin, Head of Research at Miro and former insights lead at Meta and Uber, to break down why assumptions k…

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Gen Z Marketing: Strategy That Actually Converts | ExperiMENTAL Ep. 5 43:29

22d ago43:29

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Gen Z Marketing Strategy That Actually Converts In this episode of ExperiMENTAL, Sundar sits down with Claudia from Howbout, the fast-growing social calendar app that's cracked the Gen Z code. With a mix of irreverent humor and sharp strategy, Claudia reveals how Howbout builds product and marketing with Gen Z in mind, why authenticity trumps polis…

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Building Marketplaces with Data: What We Learned at Uber and Faire | ExperiMENTAL Ep. 4 41:51

1M ago41:51

41:51

Building Marketplaces with Data: What We Learned at Uber and Faire On this episode of ExperiMENTAL, Sundar is joined by Gopal Nath, Director of Strategy and Analytics at Faire and former Marketing Analytics Lead at Uber. Together, they explore the data-backed decisions that shaped two of the world’s most dynamic marketplaces. From measuring efficie…

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Brand Strategy BEATS Performance Marketing: Head Of Marketing Reveals | ExperiMENTAL Ep. 3 42:48

2M ago42:48

42:48

In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Nikhil Kant (Uber, FlixBus, Even Health) to break down why modern marketing has lost its magic and how over-relying on performance marketing is silently killing long-term brand value. You’ll learn: ✔ Why performance marketing is losing its creative edge ✔ How brand creates the only …

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Traditional Marketing Teams Are NO Match for This Cross-Disciplinary Approach | ExperiMENTAL Ep. 1 41:29

2M ago41:29

41:29

The Future of Growth Marketing Is Cross-Disciplinary | Sunil Subhedar (Uber, Canva, Anthropic) Welcome to the very first episode of ExperiMENTAL, the podcast for marketers and data scientists who are done with fluff and ready to go deep. In this debut episode, host Sundar Swaminathan sits down with Sunil Subhedar, Growth Marketing Lead at Anthropic…

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The Marketing Framework That Will SAVE Startups Millions in 2025 | ExperiMENTAL Ep. 2 53:56

2M ago53:56

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Discovery vs. Optimization Marketing: Why Most Startups Get It Wrong | Libby Weissman (Caviar, DoorDash) In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Libby Weissman (Caviar, Square, DoorDash) to unpack why so many startups fail to tell the difference between discovery and optimization marketing, and what it costs them. You’ll …

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Trailer 0:41

3M ago0:41

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Welcome to ExperiMENTAL, the podcast for B2C marketers, founders, and analysts who are done with surface-level advice and ready to make smarter, data-informed decisions. Hosted by Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, this show is your go-to space for cutting through noise and buil…