Best Strategy Generation Company LLC Podcasts (2025)

1
Why Your Leads Aren’t Converting (and What to Do About It) 35:19

4d ago35:19

35:19

You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their ene…

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 6 - BPMP #166 46:48

10d ago46:48

46:48

We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA. Nearly the entire episode was devoted to the essential ingredients of a high-converting website for contractors. From fundamental structure, to essential conversion elements, a…

1
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups 3:42

12d ago3:42

3:42

Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for y…

1
From Clicks to Clients: Smart Lead Generation for B2B Tech 5:09

19d ago5:09

5:09

In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to des…

1
Mastering Lead Generation for B2B Tech 4:34

26d ago4:34

4:34

In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic le…

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 5 - BPMP #165 1:11:15

1M ago1:11:15

1:11:15

In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA. 40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best retur…

1
Branding in the Age of AI 52:27

1M ago52:27

52:27

In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …

1
How to Successfully Refresh Your Brand and Drive Growth 6:59

1M ago6:59

6:59

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…

1
Boosting B2B Sales with Brand Integration 4:59

2M ago4:59

4:59

Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 4 - BPMP #164 1:00:21

2M ago1:00:21

1:00:21

Today we provide Chapter 4 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA. Promotion is the subject of chapter 4 and we had a fun time discussing many of the methods Kim has successfully used over the last 40+ years. More of the goo…

1
How to Create Brand Awareness in 2025 4:03

2M ago4:03

4:03

Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 3 - BPMP #163 1:03:29

2M ago1:03:29

1:03:29

Today we provide Chapter 3 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA. Marketing is the subject of Chapter 3 and Kim shared his four decades of experience highlighting the need for a mixture of slow and fast marketing and why bu…

1
What is Brand Awareness? 4:22

2M ago4:22

4:22

Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape. Melissa breaks down how brand awareness extends b…

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 2 - BPMP #162 1:06:46

2M ago1:06:46

1:06:46

Today we review chapter 2 of the book "Million Dollar Contracting" with its author and special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA. From this chapter, titled “Setting Up Your Contracting Company Properly” we discussed seemingly simple but very important things like naming your company for …

1
How Thought Leadership Generates Sales 54:11

2M ago54:11

54:11

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …

1
[Interview] - Million Dollar Contracting by Kim Hopkins - Part 1 - BPMP #161 46:22

2M ago46:22

46:22

Today we start a special book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA. Kim started his electrical services company in 1979 and today, nearly 45 years later, it thrives and operates with minimal involvement from him. Kim decided at this point in his life he’d like to …

1
Mastering LinkedIn to Generate High-Value Clients 3:57

3M ago3:57

3:57

LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—a…

1
[Interview] - How A Fractional CFO Can Help Home Service Companies Grow More Efficiently & Profitably - BPMP #160 31:43

3M ago31:43

31:43

Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO. When it all comes down to it, we’re all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move. Learn what a Fractional CFO is and how they’re an essential in…

1
Writing Content That Clients Will Read 4:32

3M ago4:32

4:32

Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results. Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and c…

1
[Interview] - Growing A Plumbing / HVAC Co. By Developing Culture & Community Relationships - BPMP #159 51:43

3M ago51:43

51:43

Today we have a special guest on the podcast, Osh Sawa, of Mile High Plumbing, Electrical, & Air out of the greater Denver area. Discover how Osh, his wife, and his best friend John started plumbing and grew it in just a few short years to expand into HVAC and now electrical with a good sized team. They developed referral relationships within the c…

1
Creating A Content Strategy That Converts 6:43

3M ago6:43

6:43

Your marketing is only as strong as your understanding of your audience. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world e…

1
How Real Client Personas Drive Sales & Growth 4:33

3M ago4:33

4:33

Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on rea…

1
[Interview] - Honey, I Quit My Job & Started A Moving Company - BPMP #158 42:03

3M ago42:03

42:03

Today, we have a special guest on the podcast: Rebecca Ramirez of Rambo121 Moving & Storage Company in the greater Phoenix AZ area. Five years ago, Becca and her husband Oscar quit their jobs, bought a moving truck, and started on their path to owning and operating a successful moving and storage company. See how they sought out relationships with …

1
RevOps, CRMs & Lead Qualification 45:29

3M ago45:29

45:29

RevOps = Predictable Revenue & Scalable Success Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why…

1
Case Study: Lead Mapping 5:00

4M ago5:00

5:00

Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares a powerful case study on lead mapping where a SaaS company went from a disorganized, fragmented database…

1
Case Study: Marketing Operations 4:40

4M ago4:40

4:40

Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations. Here’s what you’ll lea…

1
Website Integrations 4:31

4M ago4:31

4:31

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions. Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integr…

1
Analytics & KPIs 6:03

4M ago6:03

6:03

This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns. You'll le…

1
Why Investors Should Care About Revenue Operations 5:48

5M ago5:48

5:48

Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy. Tune in to know more about how a strong Revenue Operation str…

1
What is Marketing Operations? 4:51

5M ago4:51

4:51

Series: Marketing Operations Topic: Marketing Operations In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results. You'll learn: What Marke…

1
2025 Kickoff of The Marketing Phoenix Podcast 5:12

5M ago5:12

5:12

In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Gr…

1
[Interview] - Growing A Plumbing & HVAC Company From Scratch with Domination Plumbing - BPMP #157 43:38

6M ago43:38

43:38

Today we have a special guest on the podcast, Dominic Arsenault with Domination Plumbing out of Leominster MA with locations in 3 cities. In just five short years Dominic has started and grown his plumbing & HVAC company from zero to 28 employees and expanded into three cities. You can quickly see why he’s been so successful and his growth so rapid…

1
[Interview] - Is Your Business Ready For A Disaster? With Don Hilderbrand of PlumbSmart - BPMP #156 54:07

7M ago54:07

54:07

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC. Asheville NC and dozens of cities and towns across the southeastern U.S. were hit hard or completely devastated by Hurricane Helene. In this discussion, Don talks about how unprepared most of us are for such events and how you can take action to help…

1
[Interview] - Lessons On Buying & Growing A Plumbing Company With Erik Bon Fleur - BPMP #155 48:01

7M ago48:01

48:01

Today we have a special guest on the podcast, Erik Bon Fleur, MBA, owner-operator of Andy Frattin Plumbing in Ormond Beach Florida. After spending over a decade in the corporate world, Erik caught the entrepreneurial bug and went on a path to buy and then run a service business. We explore his path, why he chose a plumbing company, and where he too…

1
[Interview] - Financial Accounting For The Trades with Brett Neal - BPMP #154 36:07

9M ago36:07

36:07

Today we have a special guest on the podcast, Brett Neal, CPA, and Co-owner of High Velocity Accounting, who specializes in working with home service companies. Running a service business is hard, and getting the numbers right is the most important ingredient to success. Working harder when the numbers are off just accelerates the challenges and st…

1
[Interview] - Protect Your Home Service Company With H.R. Compliance - BPMP #153 45:35

9M ago45:35

45:35

Today we have a special guest on the podcast, Ian Schotanus, the “H.R. Guy”, and co-owner of The Big Picture Consulting. Is your company compliant with payroll and Human Resources? If you have employees, you are subject to payroll, safety, and other H.R. compliance laws. Today’s episode discusses many of the legal requirements of operating your Hom…

1
[Interview] - Impacting Booking Rates, Customer Experience, Reviews & More With CSR Training - BPMP #152 24:59

9M ago24:59

24:59

Today we have two special guests on the podcast, Angie Snow and Michelle Myers, Co-Founders of The CSR Academy. If you ever wanted to know how to grow your business fast without spending more money on ads, this is the episode for you. If you ever wanted to know how small investments in your team can pay massive dividends for years, this episode is …

1
[Interview] - How Branding & Creating Raving Fans Grows Your Plumbing Biz - BPMP #151 42:58

9M ago42:58

42:58

Today we have a special guest on the podcast, Chris Vozzo, Owner & GM of Poseidon Plumbing in Mebane NC. Chris is a superstar when it comes to branding his business and turning customers into raving fans. We had a great discussion about how he and his team go above and beyond to make customers know and feel that his team cares about them and their …

1
Interview] - Fast In-Home Financing Can Increase Sales 30% with GoodLeap - BPMP #150 35:52

10M ago35:52

35:52

Today we have a special guest on the podcast, Erica Leonor, the Director of Business Development with GoodLeap.com, a consumer financing company specializing in helping home service companies fund more customer projects. If you’re looking for fast, frictionless, in-home approval of financing for your customers, this episode is for you. GoodLeap has…

1
How to Use AI in Legal Marketing and Sales 45:24

10M ago45:24

45:24

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN. This Marketing Phoeni…

1
[Interview] - Stop Leaking Leads With A.I. and Trained Professionals - BPMP #149 26:56

10M ago26:56

26:56

Today we have a special guest on the podcast, Lynn Wise, Founder of Contractor In Charge, who specializes in helping home service companies use A.I. and trained professionals to capture, qualify, and book more leads. Contractor In Charge also helps you keep the books and get control of your numbers with their own in-house accountants. Lynn was co-o…

1
[Interview] - Harnessing Proven Systems To Attract, Hire, & Keep Top Talent - BPMP #148 48:17

10M ago48:17

48:17

Today we have a special guest on the podcast, Ryan Englin, Founder of Core Matters, who specializes in teaching home service companies how to consistently attract, hire, and keep top talent. There’s even a FREE book on the subject available to all listeners! Listen to the end on how you get your free copy! Is finding and keeping top talent holding …

1
Dear Strategy 148: Industries, Markets, and the Evolution of PESTEL 17:13

11M ago17:13

17:13

On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation …

1
[Interview] - Harnessing Culture & Community To Grow Business with Maximum Plumbing - BPMP #147 45:17

11M ago45:17

45:17

Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky. In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business. Now opening a second location in the Cincinnati area and moving his first location into a larger building, Don has g…

1
Dear Strategy 147: How to Set Realistic Strategic Objectives 16:19

11M ago16:19

16:19

On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…

1
[Interview] - How To Make Your Plumbing Company Five-Mile Famous by PlumbSmart - BPMP #146 59:08

11M ago59:08

59:08

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC. Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the height of a national recession. We talked about the importance of advisors, associations, numbers, and good old-fa…

1
Dear Strategy 146: The 4 P’s of Marketing – Not 7, Not 8 – Just 4! 18:41

12M ago18:41

18:41

On this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.By Bob Caporale | Strategy Generation Company

1
[Interview] - Marketing & Growing Your Brand Locally with MyGuy Plumbing & Drain - BPMP #145 46:00

12M ago46:00

46:00

Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom’s River NJ. Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so. With over 1200 Google reviews and a 4.9-star rating, I’d say they’ve got a few things dialed in nicely. Ryan shares his biggest successe…

1
Dear Strategy 145: Understanding Product Interdependencies 15:57

12M ago15:57

15:57

On this episode of Dear Strategy, Bob talks about the importance of understanding how your product interconnects with and depends upon other products that may be outside of your control, and why this all needs to be accounted for within the context of your product and portfolio strategies. If you’re interested in strategy training or coaching for y…

1
[Interview] - How To Make Maintenance Plans More Attractive & Profitable - BPMP #144 50:30

1y ago50:30

50:30

Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want. Annual maintenance plans are an excellent tool to help you stay connected to customers for repeat business, referrals, reviews, and more. But until n…

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Strategy Generation Company LLC Podcasts

Podcasts Worth a Listen